Alex Herrmann Email & Phone Number

Santa Monica, CA, US

Santa Monica, California, United States

Santa Monica, California, United States

Oversaw campaign planning, content strategy and audience development for sports projects across Red Bull Media Network managed social and owned channels. Managed team of four Programming Specialists tasked with strategy and execution for priority audiences and social channels. Led motorsports content programming strategy and social channel management.

Responsible for U.S. motorsports and snow audience development and programming strategy. Built content plans for key sports digital channels, events and athlete activations and developed multi-platform live stream activation and social promotion plans.

Santa Monica, California

- Responsible for strategic planning and management of editorial calendar for U.S. music and culture content releases across the Red Bull Media Network- Managed US social channel strategy and content releases across Red Bull Music YouTube, Instagram, Facebook and Twitter channels- Collaborated cross-functionally with marketing and video production teams to.

Santa Monica, California

- Ideated, produced and programmed social-first video content for Red Bull Music and Culture digital platforms, including serialized artist-focused series- Contracted and managed production partners and videographers, interfaced with artist management and interviewed artists for Red Bull Music video interview formats- Created and executed social content.

Santa Monica, California

- Produced and programmed editorial content for Red Bull digital channels supporting events across music, sports and gaming- Launched, produced and programmed "Last Questions" artist interview series- Developed community-centric digital events for owned social channels and RedBull.com - Provided always-on analytics support for digital content team

South Bend, Indiana

Associate Editor of Indiana Collegiate Press Association 2014 News Magazine of the Year. Created and edited material for publication, worked with writers and section editors to develop high-quality content efficiently.

Rochester, New York

Editorial Intern for alternative weekly newspaper. Created write-ups of weekly choice events and organized “weekend planner” email blasts. Managed social media for the publication during events.

Host of 365 Sports, weekly sports talk show on WFVI campus radio at Notre Dame.

Marketing Intern participating in a two-phase summer program. First, worked as a member of a research team focused on updating company databases of client information to aid the sales division. After research was completed, worked on a marketing team to design a campaign for a new product.