The Neon Door is a marketing consultancy that develops creative, strategic marketing propositions on a consultancy or project basis. Bringing insights into the commercial day-to-day running of retail and consumer brands, I'm passionate about the future of retail, and how brands need to constantly innovate and adapt quicker than their customers.Recent, and ongoing, projects include: - Retained head of digital marketing and ecommerce for skin and hair care brand seamagik.com, owning end to end ecommerce and digital marketing solutions for a DTC making waves in the skin health world- Marketing consultant for FaceGym.com, delivering business cases to drive customer acquisition and retention- Lead brand marketing consultant for an ovulation at-home testing brand, including two brand launches and day to day management the marketing team, brand rollout project management, content, influencer and social media strategy, managing external agencies, PPC / performance marketing and CRM- Helping the UK’s largest independent media agency win H&M.- Providing Pandora retail with monthly consumer insight reports.- Consulting global pharma brand Merck fertility advertising campaign, and being the face of Gona-F in their global campaign.

• Interim part-time position reporting to US based Senior Marketing Director, with three direct reports. • Responsible for the European retail and brand marketing strategy across UK, France and Italy, focusing on driving store traffic via: CRM, retail promotions, social media, customer engagement and partnering with US based online team to integrate multichannel marketing messages. • Key achievements include a +15% YoY uplift in store traffic and +6% increase in customer emails.

• Reporting to the Senior Marketing Director, with three direct reports and a team of ten. • Accountable for developing commercial and creative brand and retail marketing strategies for UK, France and Italy, covering all customer experience touch-points, including; ATL and BTL campaigns, retail promotions, experiential events, CRM, loyalty, digital and media partnerships and social media.Key Achievements:• Developed creative experiential strategies to amplify local cultural events across Europe, including The American Dream Café; an in-store bakery in the Gap Milan flagship store, and Discs and Denim in Paris; a pop-up record and jeans store inspired by the brand’s 1969 Californian roots.• Secured support from the board for TV for the first time in ten years. Resulting in a +2% increase in traffic during the campaign. • Ideated and localised an ATL campaign to support a global campaign promoting Gap’s involvement in empowering young girls to reach their potential. Campaign featured an activation project with The Girl Guides (reaching 500k target audience), a media partnership with The Guardian (targeting parents) and a sponsored video with blogger Zoella (1m views). Collection sold through in three weeks.• Directed a team to deliver Gap’s first loyalty programme “Gap+”, including stakeholder management, agency appointment, creative development and communication strategy. • Centralised all social media functions, including appointing a team, developing localised content strategy to support each market and launching new channels across the territory. • Conceived creative promotional activities, including Pick a Prize; a gamification promotion that drove +12% traffic, +18% margin and +14% sales.

• Reporting to UK Marketing Director, with five direct reports and a team of 15.• Accountable for the annual new customer acquisition strategy and a £7m budget, including measuring activity against KPIs, setting Cost per Customer against Lifetime Value and evaluating ROI• Directed the EU customer acquisition team, including devising the strategy for prospect direct mail, SEO, PPC, display, retargeting, affiliate marketing, advertising, partnerships and social media.Key Achievements: • A +14% YoY increase in new customer acquisition during tenure. • Securing finance and board approval for Boden’s first ATL advertising campaign in 2012, including appointing creative and media agencies, campaign development and media execution.• Launched Boden’s first physical store; the Birmingham pop-up achieving 6,500 new customers.

• Reported to UK CEO with three direct reports. • Accountable for developing and executing the UK brand and retail marketing strategy, including ATL and BTL advertising, PR and ecommerce, creative windows, digital marketing and all external agency management.• Working in collaboration with global marketing team in Tokyo and managing local stakeholders. • Overseeing in-house PR team and external agency, including relationships with key fashion press.Key Achievements: • Lead the UK marketing, PR and communications strategy for the launch of UNIQLO x Jil Sander ‘+J’ collection, including all in-store, windows support and media/PR partnerships.• Ideated and implemented the marketing and PR strategy to re-launch the UNIQLO brand and open two UK flagship stores in 2007. Included: appointing four creative, media, PR and events agencies across London and New York, developing the media strategy and managing the entire creative process.• UK brand re-launch, including VIP launch party for 500 fashion and business press. PR coverage for the brand re-launch activity totaled £1.8m across a two-month period. • Directed entire launch of the first UNIQLO UK ecommerce website in 2007, including subsequent recruitment of the team and online marketing strategy. • Conceived Lucky Counter; Tweet for a Treat social gamification, during ecommerce server migration to engage with customers, drive social acquisition and increase repeat visits.

• Oversaw franchisee marketing, licensed products and Odille lingerie brand manager. • Project lead for the first Oasis ecommerce website in 2006.

• Supported the Marketing Manager with all marketing activities. • Project lead for the first Monsoon ecommerce website in 2004.

• Managed all national runway events for David Jones, including casting, production and marketing.

• Developed in-store events to support annual marketing calendar, from initial concept development through to brand liaison, budget planning, collateral design, production and third-party partnerships. • Managed all product and celebrity appearances, and month-long promotions Tokyo Life and Bollywood.