Michelle Lawrence Email & Phone Number

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Social Network MD is a national marketing services agency specializing in branding and digital marketing strategies that drive brand awareness and new client acquisition.Services: Brand Identity | Website Design & Development | Graphic Design | Digital Footprint Management: Directory Listings, Review Management, Google Business Profile Optimization | SEM / PPC | SEO | Organic & Paid Social | Geofencing | Direct Mail | Media Buying | Strategic Planning | and MoreIndustries Served: Retail, Health & Wellness, Veterinary, Residential Services, Home Decor, Professional Services, SaaS, Industrial, Specialty Foods, Restaurants, Commercial Real Estate and more!

Atlanta, Georgia

Social Network MD is a national marketing services agency specializing in branding and digital marketing strategies that drive brand awareness and new client acquisition.Recruited into a new leadership position as a result of SNMD’s growth to oversee day-to-day operations, including managing the creative team and serving as the main point of contact for the client base. Oversee marketing strategy and management for accounts across multiple B2B and B2C industries (i.e., veterinary, health/wellness, commercial real estate, residential services, retail, food/beverage, industrial, SaaS, etc.). Manage a team of creatives, developers and marketers and create an environment that fosters creativity, performance, and structure. Manage daily operations and drive business development to facilitate company growth. Responsibilities: -Account Management-Client Relations-Business Development-People Management-Company Culture-Technology & Tools-Systems & Processes-P&L, Budgeting, Billing-Client Paid Media Management -Strategic Partnerships-Vendor Relations-Marketing Strategy & Execution-Reporting-Internal/External CommunicationsKey Accounts:-United Veterinary Care-FormPiper -Engineering Specialty Products-The Curtain Exchange-Hydra+-Additional Accounts: Wilson Hull & Neal, Acorn Home & Garden, Craftworks Construction, Monson Jewelers, Amavi Collective, Financing Your Way, Elite IV Therapy, European Kitchen & Bathworks, OuterElements, My Pet’s Vet, Traffic Safety, Powerful Pepper Co., Bogeys Beef, East Coast Metals

Atlanta, Georgia

Recruited into a new position to oversee marketing strategy and management for small to large specialty accounts across industries (i.e., multi-family residential and commercial real estate, healthcare, B2B, retail, etc.). Created and executed multi-platform, integrated marketing plans, budgets, and calendars to support client objectives; developed and activated paid digital campaigns; managed outsource partners; and leveraged organic social media tools, company websites, SEO, email marketing, media buying, PR, research, and reports. ▪ Shops Around Lenox (managed by JLL): Directed marketing operations and managed annual budget for an open air collection of 20 contemporary brands, boutiques, and artisan restaurants in the Buckhead shopping district. ─ Facilitated a rebrand/reposition of the Shops, developed strategic partnerships, onboarded new tenants (i.e., Draper James, SoulCycle, South Moon Under, The Flower Child), increased foot traffic, improved tenant communication, and launched new events. ▪ Silver Smiles Orthodontics: Developed and oversaw marketing programs in collaboration with the business manager, doctors, and staff and managed marketing budget for a Georgia-based orthodontic practice serving children and adults. ─ Led rebranding efforts (i.e., logo, color palette, fonts, website, and advertising creative) and increased business through community/education partnerships, signage, patient rewards, digital and outdoor advertising, and more. ▪ Additional Key Accounts: Atlanta Public Schools, Campus Life & Style, The Loudermilk Companies, WellStar, Perennial Properties, Midtown Bowl, TriBridge Residential, and Westplan Advisors.

Atlanta, Ga

In partnership with The Nun Group, hired to conceptualize, plan, and co-produce the inaugural Brookhaven Cherry Blossom Festival and two subsequent festivals—a two-day cultural event bringing together 15K+ community members and visitors to celebrate Brookhaven. Initiated strategic alliances and promotional partnerships, developed Pet World (an entertainment feature with a pet costume contest, parade, vendors and demonstrations), and organized a classic car show, 5K road race, and arts & crafts market. Secured and managed sponsorships with a range of organizations that included AutoTrader, Children’s Healthcare of Atlanta, Curate, Perimeter Summit, Regency Centers, and Xfinity.

Atlanta, Ga

• Develop, implement and manage annual marketing plan and budget. • Establish and implement advertising and promotional campaigns to effectively drive brand awareness and engagement.• Direct the planning, execution and onsite management of major events and festivals, community and cultural programs, meetings and tradeshows. • Select and coordinate event entertainment elements by overseeing the booking process, working with artist management, publicists and tour managers and maintaining relationships with local, regional & national talent agencies. • Host location scouts for potential filming at Underground Atlanta and serve as on-site coordinator for major motion picture and television broadcast projects.• Negotiate with advertising sales agents to acquire cost-efficient and budget-conscious advertising opportunities available through broadcast and print media, outdoor or online advertising space, sponsorships or product placements. • Select and manage public relations and creative agencies along with miscellaneous third-party vendors.• Direct the development, creative direction and implementation of all marketing elements.• Develop and manage company websites and social media pages.• Establish strategic direction for public relations agency and actively participate in efforts by overseeing development of materials, collaborating to fulfill media requests and in establishing relationships with reporters and producers as well as by acting as a company spokesperson in interviews. • Identify, seize and execute corporate, media and community sponsorships and strategic alliances.• Actively participate in city-wide cross-promotions with area event facilities, major events and touring productions. • Hire, train and supervise all marketing professionals and support staff.• Develop and foster good cross-departmental, community, government, industry and tenant relationships.

Atlanta, Ga

O'Leary Partners is a full-service commercial real estate company with focus on leasing, property management, brokerage & development.• Liaison with O’Leary Partners’ leasing agents/brokers and creative agency in marketing strategy and development of marketing tools.• Member of 3rd Party Property Management Team:- Participate in strategic planning and transitions of Management.- Hire, train, supervise and support Marketing team.- Guide marketing budgeting and planning process. - Oversee execution of tactics and objectives.- Develop and maintain good community relationships.

Greater Atlanta Area

Tourism and Special Projects Manager • Implemented and managed programs and initiatives designed to attract visitors to Cobb County.• Built and managed relationships with key tour operators and their constituents by attending industry trade shows and assisting in booking hotels, restaurants, attractions and transportation by issuing leads and RFP’s.• Obtained fiscal year goals of issued leads, bookings and room nights.• Created and maintained partnerships with area attractions, restaurants and hotels and Atlanta Metro CVB’s.• Coordinated, managed and promoted membership activities.• Fiscal responsibilities included coordinating with executive management and county budgeting liaisons in preparation and revision of annual budget. • Served on industry related and community committees to support organization’s mission.Communications & Convention Services Manager • Responsible for development and execution of public relations and marketing strategies.• Established and maintained relationships with key industry influencers such as media and local industry experts.• Created and distributed press releases, updated media database and tracked impressions. Hosted media FAM tours and participated in media driven tradeshows and special events. • Responsible for initial design, writing, editing and publishing of marketing collateral and web content.• Supervised advertisement placement, production and reader response fulfillment.• Acted as liaison between meeting planners and service members by assisting meeting planners with attendee and community awareness, spousal tours, sponsorships and logistics. • Produced “Consider Cobb County,” the CCCVB’s first promotional video.Public Relations Intern • Updated and maintained advertising files, media list, press kit and photo/clippings library.• Composed and distributed press releases, newsletters, flyers and memorandums.• Attended and assisted in preparing for meetings & events.

Douglasville, Ga

Bs, Public Relations

Activities and Societies: Kappa Delta Sorority, Public Relations Student Society of America

Salesperson License, Real Estate

Marketing Ii, Marketing

Tmp, Tourism Marketing

College Prep