Senior-level Customer Experience (CX) Strategist optimizing the ways we engage with customers. Over two decades of global experience in the fields of Product Design, Creative Direction, Product Marketing, Interaction Design, Human Computer Interaction (HCI), and Software Development in start-ups and corporations including Texas Instruments, K’Nex Toy Inc., IBM, and Dell Technologies. Passionate about achieving competitive differentiation, consumer value, and improving customer loyalty. Adept at solving challenging and ambiguous problems with data driven strategies, excellence in execution and defining KPI/goal measurements that improve customer loyalty, employee experience, and financial performance. Passionate about change management, implementing best practices and strategic programs driving organizational growth.