Amie M. Gorrell Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

Orlando, Florida, United States

• Supported the editorial content needs of the Walt Disney World Public Relations team and its objective of driving relevant Disney stories and content across the full spectrum of mainstream media – print, digital.
• Developed story ideas, wrote and edited for multiple communication tactics, including press releases, Disney Parks Blog articles, fact sheets, media alerts and other communications needs
• Produced a broad range of photography and video assets, including b-roll and video packages; worked closely with photographers and videographers in the field
• Managed the WDWnews.com online newsroom, including content posting and maintenance via WordPress, photo and video asset management, and ensured all content kept up to date
• Collaborated closely with Disney Marketing Strategy, Synergy, Public Affairs, Communications and Operations partners to ensure PR strategy and tactics aligned with broader business goals
• Partnered with Walt Disney World Public Affairs, Content Creation, Digital Integration, and other teams to identify shared story opportunities and ways to maximize content

Orlando, Florida Area

• Lead the brand vision for digital communications strategy by creating compelling and engaging content that inspired followers, and drove awareness, engagement, and click-thru traffic to DisneyInstitute.com
• Served as Editor in Chief of the Disney Institute Blog by managing the communications strategy and editorial-planning process to support marketing priorities; Wrote, edited and posted all blog stories; Produced 1-2.
• Planned, wrote and designed all social media content, including organic and paid posts for Facebook, Instagram, Twitter, LinkedIn and YouTube (500K total followers)
• Acted as primary admin/moderator for all social media accounts; Engaged with followers, responded to comments and questions, sourced user generated content (UGC) to increase brand loyalty
• Managed marketing photo/video shoots, sourced vendors, talent, props, etc.; Managed post-production of assets for use in campaigns
• Wrote and produced engaging video content for social media, website and marketing tactics; Partnered regularly with Disney Broadcast Productions and freelance video editors/motion-graphic artists to bring video.

Orlando, Florida Area

Created and executed strategic campaigns and communications efforts designed to generate awareness and promote clients' key marketing messages. Wrote, edited and produced a wide variety of internal and external communications materials, including press releases, marketing collateral, website copy, executive bios, executive talking points, guest.

National Harbor, MD

• Lead all public relations and external communications efforts to position the hotel as a top convention and special-event destination in the Washington, D.C. region
• Established key relationships with national, regional, local and international reporters to create compelling stories that promoted special events/offers
• Consistently generated 300+ editorial stories per year, equating to 20M+ impressions and $18M in media value per year; Achieved significant coverage from The Today Show (NBC), USA Today, CNN.com, Associated Press.
• Represented Gaylord Hotels as an official company spokesperson, conducting an average of 200+ media interviews per year (broadcast, print, digital, etc.)
• Increased hotel revenue by publicizing special events and seasonal offers to drive hotel bookings and ticketed-event sales (personally accountable for driving 18K room-night bookings and 200K special-event ticket sales.
• Successfully promoted the hotel's 4 onsite restaurants, Relache Spa and Pose nightclub to increase awareness and drive revenue to these outlets

Orlando, Florida Area

• Managed external communication efforts to support Disney Meetings & Events, Disney Sales & Travel Operations, and Disney Institute
• Drove awareness for Disney Resorts, Theme Parks, DCL, ESPN WWOS, and other event venues as leading destinations for group events
• Drove awareness for Disney Institute professional development courses, behind-the-scenes tours, and private business programs
• Nurtured relationships with key reporters and media outlets, including B2B business and trade-media (i.e. travel industry, group and youth-travel industry, meetings and conventions industry, HR/training and development.
• Wrote/edited press releases, advertorials, editorials, e-mail newsletters, print brochures/guides, executive talking points, presentations, etc.
• Coordinated media interviews with Disney spokespeople, executives and reporters

Orlando, Florida Area

• Managed PR tactics and campaigns for agency clients, including Gaylord Palms Resort & Convention Center, St. Maarten Tourism Bureau, and the American Orient Express (Luxury Train Excursions in North America)
• Managed the successful 2002 grand opening of the 1,800-room Gaylord Palms Resort & Convention Center; Coordinated and hosted 15 group press trips and media FAM events during the hotel’s first year of operation
• Worked closely with the St. Maarten Tourism Bureau to showcase the island as a leading tourism destination for the U.S. market
• Maintained ongoing relationships key media outlets and reporters, which led to the consistent placement of media coverage for all clients
• Wrote and edited press releases, editorial/advertorial, and newsletter copy; Developed Q&A talking points for executive spokespeople

Orlando, Florida Area

Orlando, Florida, United States

Provided excellent customer service to Guests as a member of the Walt Disney World College Program by working as an Attractions Host at Disney's Hollywood Studios. Provided guided tours to groups of up to 175 Guests at a time through working movie sound stages and backlot areas as part of the "Backstage Pass" attraction. Consistently delivered a 35-page.