Amie M. Gorrell Email & Phone Number

Orlando, Fl, Us

Orlando, Florida, United States

Orlando, Florida, United States

Supported the editorial content needs of the Walt Disney World Public Relations team and its objective of driving relevant Disney stories and content across the full spectrum of mainstream media – print, digital, broadcast and related social media channels, as well as select Disney-owned channels such as the Disney Parks Blog. • Developed story ideas, wrote and edited for multiple communication tactics, including press releases, Disney Parks Blog articles, fact sheets, media alerts and other communications needs• Produced a broad range of photography and video assets, including b-roll and video packages; worked closely with photographers and videographers in the field• Managed the WDWnews.com online newsroom, including content posting and maintenance via WordPress, photo and video asset management, and ensured all content kept up to date• Collaborated closely with Disney Marketing Strategy, Synergy, Public Affairs, Communications and Operations partners to ensure PR strategy and tactics aligned with broader business goals• Partnered with Walt Disney World Public Affairs, Content Creation, Digital Integration, and other teams to identify shared story opportunities and ways to maximize content• Hosted media partners and supported media/press events to promote key marketing messages• Ensured all content and its creation mirror Disney standards of diversity, equity and inclusion

Orlando, Florida Area

• Lead the brand vision for digital communications strategy by creating compelling and engaging content that inspired followers, and drove awareness, engagement, and click-thru traffic to DisneyInstitute.com• Served as Editor in Chief of the Disney Institute Blog by managing the communications strategy and editorial-planning process to support marketing priorities; Wrote, edited and posted all blog stories; Produced 1-2 stories per month for Disney Parks Blog as a contributing author• Planned, wrote and designed all social media content, including organic and paid posts for Facebook, Instagram, Twitter, LinkedIn and YouTube (500K total followers) • Acted as primary admin/moderator for all social media accounts; Engaged with followers, responded to comments and questions, sourced user generated content (UGC) to increase brand loyalty• Managed marketing photo/video shoots, sourced vendors, talent, props, etc.; Managed post-production of assets for use in campaigns • Wrote and produced engaging video content for social media, website and marketing tactics; Partnered regularly with Disney Broadcast Productions and freelance video editors/motion-graphic artists to bring video concepts to life• Managed annual paid media (advertising) budget; Responsible for the annual-planning process, developing new campaigns, collaborating with CE partners to ensure campaigns met goals• Designed and conceptualized marketing materials and creative, including advertising campaigns, digital banner ads, streaming video ads, flyers, etc.; Managed projects, produced creative inputs and provided creative direction to internal/external graphic designers• Drove strategic business revenue goals by partnering with leadership, sales and marketing partners to activate and optimize on annual marketing ICP tactics• Managed Public Relations efforts on behalf of the brand, wrote and edited press releases, coordinated media inquiries, prepared executives for interviews

Orlando, Florida Area

Created and executed strategic campaigns and communications efforts designed to generate awareness and promote clients' key marketing messages. Wrote, edited and produced a wide variety of internal and external communications materials, including press releases, marketing collateral, website copy, executive bios, executive talking points, guest communications and internal communications. Completed projects for leading travel/tourism and hospitality brands, including Walt Disney Parks & Resorts, Waldorf-Astoria Resort Orlando, Hilton Bonnet Creek Resort Orlando, and Rosen Hotels & Resorts.

National Harbor, Md

• Lead all public relations and external communications efforts to position the hotel as a top convention and special-event destination in the Washington, D.C. region• Established key relationships with national, regional, local and international reporters to create compelling stories that promoted special events/offers• Consistently generated 300+ editorial stories per year, equating to 20M+ impressions and $18M in media value per year; Achieved significant coverage from The Today Show (NBC), USA Today, CNN.com, Associated Press, Reuters, New York Times, Washington Post, Agence-France Presse, and many more • Represented Gaylord Hotels as an official company spokesperson, conducting an average of 200+ media interviews per year (broadcast, print, digital, etc.) • Increased hotel revenue by publicizing special events and seasonal offers to drive hotel bookings and ticketed-event sales (personally accountable for driving 18K room-night bookings and 200K special-event ticket sales per year)• Successfully promoted the hotel's 4 onsite restaurants, Relache Spa and Pose nightclub to increase awareness and drive revenue to these outlets• Wrote and edited all internal/external communications tactics – press releases, marketing collateral, website copy, guest communications, newsletters, etc.• Planned and directed all professional photo/video shoots for marketing needs• Planned and executed media FAMs, events, tours and dinners for travel writers, food writers, influencers/bloggers; Hosted 200+ reporters on property per year• Managed the hotel’s social media accounts (Facebook, Twitter), created content to support overall strategy, moderated comments, answered guest questions• Responsible for managing all crisis communications efforts – effectively handling approximately 3-5 unique and challenging crisis situations per year

Orlando, Florida Area

• Managed external communication efforts to support Disney Meetings & Events, Disney Sales & Travel Operations, and Disney Institute• Drove awareness for Disney Resorts, Theme Parks, DCL, ESPN WWOS, and other event venues as leading destinations for group events• Drove awareness for Disney Institute professional development courses, behind-the-scenes tours, and private business programs• Nurtured relationships with key reporters and media outlets, including B2B business and trade-media (i.e. travel industry, group and youth-travel industry, meetings and conventions industry, HR/training and development industry, etc.)• Wrote/edited press releases, advertorials, editorials, e-mail newsletters, print brochures/guides, executive talking points, presentations, etc.• Coordinated media interviews with Disney spokespeople, executives and reporters• Planned and executed on-property media FAMs and events designed to showcase key messages, products and services, in an effort generate positive coverage in key media outlets; Hosted media during largescale Disney Press Events

Orlando, Florida Area

• Managed PR tactics and campaigns for agency clients, including Gaylord Palms Resort & Convention Center, St. Maarten Tourism Bureau, and the American Orient Express (Luxury Train Excursions in North America)• Managed the successful 2002 grand opening of the 1,800-room Gaylord Palms Resort & Convention Center; Coordinated and hosted 15 group press trips and media FAM events during the hotel’s first year of operation• Worked closely with the St. Maarten Tourism Bureau to showcase the island as a leading tourism destination for the U.S. market• Maintained ongoing relationships key media outlets and reporters, which led to the consistent placement of media coverage for all clients• Wrote and edited press releases, editorial/advertorial, and newsletter copy; Developed Q&A talking points for executive spokespeople

Orlando, Florida Area

Orlando, Florida, United States

Provided excellent customer service to Guests as a member of the Walt Disney World College Program by working as an Attractions Host at Disney's Hollywood Studios. Provided guided tours to groups of up to 175 Guests at a time through working movie sound stages and backlot areas as part of the "Backstage Pass" attraction. Consistently delivered a 35-page scripted presentation up to 10 times per day with high-energy and enthusiasm (according to Disney quality-show standards) to ensure that Guests had a memorable and enjoyable experience. Assisted Guests by answering questions, providing vacation-planning recommendations, and helping direct Guests to specific locations in the park.