Alex Mietchen Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Collaborated with client, experiential and creative teams, and properties to activate over 26 partnerships, including social media management, on-site activation, hospitality fulfillment, and in-venue signage
• Provided strategic advisement for over $75M in annual sponsor spend, including in the NFL, NBA, PGA, NHL, MLS, and international soccer regarding activation best practices, KPI tracking, and annual recapping
• Advised clients on over 50 talent endorsements including initial scorecarding, asset tracking, social and digital content, as well as appearance opportunities
• Evaluated over 200 inbound sponsorship proposals as well as renewal proposals for proposed investment
• Created over 20 reports focused on priority markets and demographics for AT&T to reach its target message with its partnership messaging, branding, and activations

Los Angeles, California, United States

Corte Madera, California, United States

• Directed the upload and analysis of consumer data for over 200 colleges and 250M+ fans
• Automated systems to reduce over ten weekly processes, thus increasing efficiency for the product team
• Analyzed trends related to digital ads with team IP present to demonstrate value of sports sponsorships

Pittsburgh, Pennsylvania

• Initiated a real-time recap strategy that ensured over 85% of partners received data-driven touchpoints during the season based on goals identified during the off-season
• Established best practices for digital, social, and email partner integrations, particularly pertaining to the use of Steelers’ marks and imagery, where usage of marks led to a 50% improvement on CTR
• Implemented five sponsored promotions, including social and digital promotion as well as fulfillment

Los Angeles, California

• Managed premium pre-game hospitality during USC Athletic Events for over 500 attendees per event
• Developed new business pitches for over 40 brands, including customized mock-ups of signage assets
• Controlled asset inventory for a roster of over 80 partners, leading to increased efficiency during pre-season planning, especially during the initial onboarding of the new naming rights partner

Braselton, Georgia

• Organized and ran 12 high-level multi-day junior golf tournaments, including sponsored signage
• Generated 25 leads for future host courses and sponsorships from course officials and spectators

Salt Lake City, Utah

• Coordinated creative development for over 10 client campaigns across various verticals
• Strategized marketing campaigns for upcoming seasons for the Utah Jazz and Salt Lake Bees

Park City, Utah

• Managed creation of social media and newsletter content
• Created and pitched presenting sponsor opportunities for three tentpole events

Los Angeles, California

• Led prospecting for 20 founding partners, including jersey patch sponsor
• Developed presentations for prospective sponsors, including the brainstorming of innovative activations & the curation of creative assets

Bachelor Of Science - Bs, Business Administration And Management, General

High School