EDGE Powered by Learfield

EDGE combines technology and digital marketing expertise with its unique understanding of consumers powered by Learfield’s Fanbase platform, which includes over 6 billion data points from its database of 93 million unique consumers. Driven by data, EDGE leverages its distinctive understanding of consumer profiles and behavior to fuel digital marketing campaigns and drive results. EDGE offers a range of marketing solutions with full-funnel capabilities that balance creativity with analytic rigor. These capabilities are powered by the EDGE technology stack which integrates its proprietary targeting technology with world-class partners including Google, the Trade Desk, Meta, Azure, and Tableau, and includes advanced AI functionality to optimize segmentation and performance. The EDGE team has significant experience serving organizations ranging from Fortune 500 to mid-market companies. EDGE brings a consultative approach to client engagements, delivering digital strategy, campaign performance and technology solutions custom built to each partner.