Led marketing students on their quest to explore different fields and introduced them to new professional opportunities, fostering an ecosystem of over 300 motivated marketing studentsHosted and moderated relevant meetings for members to reveal to them the ubiquity of marketing and excite them about the field

Wrote tagging specifications for the website to properly track consumer site interactions and guarantee accurate metricsSpearheaded the migration from Universal Analytics to Google Analytics 4 by analyzing the utility and relevance of each property and view to optimize the consumer data reporting processInspected the website’s data layer and performed quality assurance analyses to pinpoint causes of data discrepanciesGathered consumer behavior data for various ASICS products and regions to inform stakeholders about the effectiveness of their e-commerce campaigns

Performed market research to understand the climate of various industries and provide attorneys with the resources necessary to plan an entry strategy into said industryConducted competitor analyses such as financial reviews and partnerships to gauge their stance within the industry and compare with Goodwin’s performanceAnalyzed existing client relationships to determine focal points and where Goodwin should direct more resources and attention

Handled marketing analytics projects to evaluate how the company performed against its competitors and highlight areas for growthCollaborated with Vested, the partnering marketing consulting agency, to lead initiatives and discussions about how to expand the brand and highlighted major areas for marketing improvementsProvided customer assistance to clients regarding their account accessibility, order details, and academic courseworkAssisted instructors in the facilitation of classes and ensured that all equipment and material needed for class was set and functioningCollected attendance, completion, and progress data and compiled reports to send to the financial firms after class

Owned site optimization of lower-funnel experience for specialty barbecue customers, analyzing engagement and purchasing data to identify and execute opportunities to improve understanding of product sizes, features, and fuel typesPerformed supplier outreach on key tags to increase product information coverage and mitigate customer questionsProposed and executed cross-sell strategy, aligning with cross-functional stakeholders and improving related items coverage by 96% and engagement by 31%

Provided customer assistance to clients regarding their account accessibility, order details, and academic courseworkAssisted instructors in the facilitation of classes and ensured that all equipment and material needed for the classes were set and functioningCollected attendance, completion, and progress data and compiled reports to send to the financial firms after class