Amina Samy Email & Phone Number

Saudi Arabia

Uae

Dubai

Dubai, United Arab Emirates

Consulted with advertising agencies, social networks & top-tier clients, on creative-tech strategies & activations for campaigns, also project managing the implementation & evaluation processes. In addition, I’ve developed, and maintained, key relationships in line with business objectives, and designed & conducted creative-tech training sessions for agency partners, to highlight the changing nature of the industry.

Dubai, Uae

Strategized & implemented communication plans for all digital, social & traditional marketing streams for Qabeela New Media’s projects, including #MyDubaiTrip, Visit Britan GCC & Peeta Planet.We were a very small team at Qabeela New Media, and I was lucky enough to get involved in many aspects of the business. I started off as a researcher, evolving into a writer and associate producer on Peeta Planet; my job was to find innovative social entrepreneurs in the cities we were filming in, have them agree to be part of the show, and conduct all the pre-interview work. Eventually, I joined Qabeela as their only full-time staffer as the Director of Communications, also working on business development and strategic partnerships. I was a bit of a jack-of-all-trades, and I loved every minute of it.

Montreal, Canada Area

Built & managed an organization consisting of 50+ members, and established it as North America’s largest youth-based, Arab diaspora network. During my tenure, we coordinated two 450-delegate summits in Montreal & NYC (2011 & 2012), raising a budget of $120,000.In addition, I initiated various social media campaigns through Facebook (24K+ followers), Twitter (1000+ followers), YouTube (20K+ views), Flickr, Instagram, Storify and Pinterest. Recruited & trained campus representatives to outsource regional outreach efforts.

Montreal, Canada Area

Support IBM sales growth by means of effective management and billing reconciliation for medium & large enterprises. I regularly forecasted/analyzed cash flow for over 7 million USD of monthly billing.

Worked alongside a team of professional consultants and interns to develop new revenue-generating initiatives and to refine the marketing strategy for a Montreal-based non-profit. Recommended best-case practices based around private partnership building, and youth outreach; projecting an increased yearly profit of $10,000. Responsible for project documentation and presentation material

Worked to secure institutional and project funding for 2011-2012 Updated and integrated the membership and fundraising database systemsDrafted the project proposal and budget for a workshop on economic and social rights; applied for funding from Heritage Canada, the Bronfman Foundation and the Douglas-Coldwell FoundationDesigned a marketing strategy targeted towards attracting donations from Church groups, based on personal recommendations from database analysis

Designed and executed a detailed recruitment plan, twice a year.Inducting, managing and tracking a membership of 60 through effective HR planningIncreased membership by 25%, and increased retention rates by 55% throughout my termInvited to and attended the National Leadership Development Seminar in Halifax, May 2009

Worked with a team of professionals to implement the JJADE project in 6 slums, extending our outreach to approximately 15,000 artisansSolely responsible for all project documentation, including annual and monthly report compilationDesigned projects, and presented them to UNIFEM, the Gates Foundation, The Government of Rajasthan, the Ministry of Tourism and The Jaipur Trade Emporium for consideration and donationDesigned marketing pamphlets for the NGO and their Reproductive Health and JJADE projectsInterviewed 9 social-worker candidates for an open position

Maintained and organized the student database of over 200 studentsCompiled weekly newsletters for summer school participantsDesigned and conducted a customer service survey for parents of summer school participantsThe Arab Fund for Economic and Social Development

Researched and analyzed variations in rates of energy consumption across the Middle-East from 1978-2008, which were presented in a report by senior economists in the fund. Produced both qualitative and quantitative term reports based on branch performance dataTranslated legal documents, official reports and marketing packages into English

Shadowed senior bank membersParticipated in 5 youth training sessions related to call-centre etiquette, customer satisfaction, bank history and youth banking.Practiced mock calls at the “Hala-Watani” call-centre

Conducted youth information sessions, educating school-children on local ecology and biodiversity