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Head of Marketing at Solely Inc., a dynamic and innovative company that creates and sells sustainable and organic products for health-conscious consumers. With over 15 years of experience in brand marketing and business leadership, I have built and grown category-leading national brands and emerging organic brands across food and petcare sectors, driving insight-based growth strategies and business model improvements.I am passionate about product innovation, brand communication, and digital marketing, and I have successfully delivered exceptional results in both independent and globally matrixed organizations. I have also developed and executed strategic brand plans, led creative and media agencies, and managed P&L and budgets. As a seasoned leader, I am known for my integrity, drive for results, and collaboration, and I have empowered and engaged both large and small teams to achieve our shared vision and goals.
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Vice President MarketingSolely Inc.Los Angeles, Ca, Us -
Head Of MarketingSolely Inc. Aug 2022 - PresentSan Diego, California, Us -
Marketing DirectorLt Foods Americas 2020 - Jul 2022Cypress, California, Us -
Senior Portfolio Brand ManagerLt Foods Americas 2018 - 2020Cypress, California, UsPortfolio leader of the Royal®, EcoLife® and GrapeOla® brand teamsConsistent delivery of double digit growth, outpacing the category & segment -
Senior Brand ManagerMars 2016 - 2018Mclean, Virginia, Us▪ Overall responsibility for delivery of growth & earnings for the category leading Uncle Ben’s® brand, largest in the global Mars Food portfolio.▪ Leadership of strategic plan & annual brand planning, integrated-agency team (creative, media, digital, consumer promotions, PR/Social media), Product Innovation, Brand Communications & Activations▪ Driving acceleration for the largest market in Mars Food globally, through a refined strategic plan set to deliver double digit CAGR, addressing barriers to penetration, driving growth through the core and product innovation.▪ Outperformed category with +2.5% growth in 2017, and over delivered cash & earnings targets in a year of transition & supply constraints. Driving category growth through +10% YoY performance on Uncle Ben's Ready to Heat▪ Over-delivered 2016 growth objective at +7%, driven by penetration gains through velocity & core distribution.▪ Developed digital commerce/e-commerce strategy with global & regional leadership alignment, successfully securing financial and people resources to deliver against this top priority for the global Food business.▪ 2018 Effie Finalist - Sustained Success: https://www.effie.org/case_database/case/NA_2018_E-2776-569 -
Brand ManagerMars 2014 - 2016Mclean, Virginia, Us▪ Overall responsibility for category leading Uncle Ben’s® Ready to Heat business in addition to management of Media, Digital Creative, PR/Social Media and Consumer Promotions agency teams.▪ Over delivered 2015 Brand objectives and driving the category with double digit value growth, penetration growth and value share on the leading Ready to Heat offering in market.▪ Managed all agencies and total brand during 6 month maternity leave of peer, successfully executing first half of brand plan and delivering 2016 brand plan through leadership of integrated agency team. -
Associate Brand ManagerMars 2011 - 2014Mclean, Virginia, Us▪ 2014 Results: +40% NSV growth v. YA, with +320 basis point earnings improvement. More than Tripled HH penetration since 2011▪ 2013 Results: +47% NSV growth v. YA, with +1000 basis point earnings improvement.▪ 2012 Results: +64% NSV growth v. YA, with $2.5MM earnings improvement. Doubled HH Penetration, delivering breakthrough growth and financial shape transformation, with first year of profitability in brand history (since 1997) with a 15 years.▪ Overall responsibility for Seeds of Change® Food business marketing, agency teams & cross functional project teams.▪ Lead on brand planning - Develop marketing & sales OGSM, lead business review & situation analysis and manage agency team to create marketing plan.▪ Leader in online and offline Direct to Consumer Strategy, including website redesign and shift from catalog focus to digital investment focus▪ Project Management: Executed US brand packaging refresh (Seed & Food), launched 3 line extensions in 2012, in conjunction with sku rationalization.▪ Brand communication alignment with revised global brand positioning & re-design. -
Sales & Marketing Operations ManagerMars 2008 - 2011Mclean, Virginia, Us▪ Sales Planning & Trade Marketing responsibility for Foodservice Trade Channel of all US segments of Mars, Inc. (Mars Food, Mars Chocolate, Mars-Wrigley)▪ Managed all Sales Reporting & Analytics▪ Developed & Executed all Nat'l Trade Promotions to most effectively & efficiently drive volume to achieve periodic & year end GSV targets▪ Managed www.marsfoodservices.com operator & sales website with creative agency▪ Collaborated with Marketing team on special projects, including new item product awareness campaign, full product line brochure & internal kickoff of School Nutrition program.▪ Managed all forecasting and lead process for development for Foodservice trade channel of Mars Food, Mars Chocolate & Mars-Wrigley. -
Demand Planning ManagerMars 2007 - 2008Mclean, Virginia, Us▪ Owned forecast responsibility for branded Dry and Wet Dog Food business ▪ Participated in expedited Manugistics implementation▪ Improved sales forecast accuracy by 4 points▪ Facilitated and redefined monthly cross-functional meetings to develop and gain consensus on demand forecast▪ Developed Forecasting models to provide gross sales projections on new brand launches -
Sales Planning ManagerMars 2006 - 2007Mclean, Virginia, Us▪ Responsible for the development and delivery of all trade programs to deliver objectives for the Pedigree® and Whiskas® Snacks and Treats▪ Served as primary sales point of contact for Pet Snacks segment in corporate processes▪ Created fact-based and compelling selling stories to bridge distribution gaps and launch new propositions▪ Supported launch of Pet Snacks Brand and collaborated on development of All Natural proposition▪ Succeeded at creating account-specific, holiday programs of sale -
Sales Planning AnalystMars 2005 - 2006Mclean, Virginia, Us▪ Developed Field Sales Scorecard to analyze business performance▪ Completed post-promotion ROI analysis at key accounts ▪ Analytical support for headquarter sales team July 2006 - September 2006: Financial Analyst▪ Responsible for generating periodic financial updates▪ Streamlined repeatable reporting process
Manish Amin Skills
Manish Amin Education Details
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Uc San DiegoEconomics -
Ucla Extension - Custom Programs & Corporate EducationGeneral
Frequently Asked Questions about Manish Amin
What company does Manish Amin work for?
Manish Amin works for Solely Inc.
What is Manish Amin's role at the current company?
Manish Amin's current role is Vice President Marketing.
What is Manish Amin's email address?
Manish Amin's email address is ma****@****cas.com
What is Manish Amin's direct phone number?
Manish Amin's direct phone number is +185833*****
What schools did Manish Amin attend?
Manish Amin attended Uc San Diego, Ucla Extension - Custom Programs & Corporate Education.
What are some of Manish Amin's interests?
Manish Amin has interest in Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Int'l Travel, Watching Basketball, Golf, Food.
What skills is Manish Amin known for?
Manish Amin has skills like Cross Functional Team Leadership, Strategy, Competitive Analysis, Forecasting, Brand Management, Marketing Strategy, Leadership, Management, Marketing, Trade Marketing, P&l Management, Retail.
Who are Manish Amin's colleagues?
Manish Amin's colleagues are Michelle Edid, Bethany Sequeira, Thomas Corbett, Monica Lara, Paul Pichler, Isabel Reyes Hernández, Simón Sacal.
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