Manish Amin

Manish Amin Email and Phone Number

Vice President Marketing @ Solely Inc.
Los Angeles, CA, US
Manish Amin's Location
Los Angeles Metropolitan Area, United States, United States
About Manish Amin

Head of Marketing at Solely Inc., a dynamic and innovative company that creates and sells sustainable and organic products for health-conscious consumers. With over 15 years of experience in brand marketing and business leadership, I have built and grown category-leading national brands and emerging organic brands across food and petcare sectors, driving insight-based growth strategies and business model improvements.I am passionate about product innovation, brand communication, and digital marketing, and I have successfully delivered exceptional results in both independent and globally matrixed organizations. I have also developed and executed strategic brand plans, led creative and media agencies, and managed P&L and budgets. As a seasoned leader, I am known for my integrity, drive for results, and collaboration, and I have empowered and engaged both large and small teams to achieve our shared vision and goals.

Manish Amin's Current Company Details
Solely Inc.

Solely Inc.

View
Vice President Marketing
Los Angeles, CA, US
Website:
solely.com
Employees:
91
Manish Amin Work Experience Details
  • Solely Inc.
    Vice President Marketing
    Solely Inc.
    Los Angeles, Ca, Us
  • Solely Inc.
    Head Of Marketing
    Solely Inc. Aug 2022 - Present
    San Diego, California, Us
  • Lt Foods Americas
    Marketing Director
    Lt Foods Americas 2020 - Jul 2022
    Cypress, California, Us
  • Lt Foods Americas
    Senior Portfolio Brand Manager
    Lt Foods Americas 2018 - 2020
    Cypress, California, Us
    Portfolio leader of the Royal®, EcoLife® and GrapeOla® brand teamsConsistent delivery of double digit growth, outpacing the category & segment
  • Mars
    Senior Brand Manager
    Mars 2016 - 2018
    Mclean, Virginia, Us
    ▪ Overall responsibility for delivery of growth & earnings for the category leading Uncle Ben’s® brand, largest in the global Mars Food portfolio.▪ Leadership of strategic plan & annual brand planning, integrated-agency team (creative, media, digital, consumer promotions, PR/Social media), Product Innovation, Brand Communications & Activations▪ Driving acceleration for the largest market in Mars Food globally, through a refined strategic plan set to deliver double digit CAGR, addressing barriers to penetration, driving growth through the core and product innovation.▪ Outperformed category with +2.5% growth in 2017, and over delivered cash & earnings targets in a year of transition & supply constraints. Driving category growth through +10% YoY performance on Uncle Ben's Ready to Heat▪ Over-delivered 2016 growth objective at +7%, driven by penetration gains through velocity & core distribution.▪ Developed digital commerce/e-commerce strategy with global & regional leadership alignment, successfully securing financial and people resources to deliver against this top priority for the global Food business.▪ 2018 Effie Finalist - Sustained Success: https://www.effie.org/case_database/case/NA_2018_E-2776-569
  • Mars
    Brand Manager
    Mars 2014 - 2016
    Mclean, Virginia, Us
    ▪ Overall responsibility for category leading Uncle Ben’s® Ready to Heat business in addition to management of Media, Digital Creative, PR/Social Media and Consumer Promotions agency teams.▪ Over delivered 2015 Brand objectives and driving the category with double digit value growth, penetration growth and value share on the leading Ready to Heat offering in market.▪ Managed all agencies and total brand during 6 month maternity leave of peer, successfully executing first half of brand plan and delivering 2016 brand plan through leadership of integrated agency team.
  • Mars
    Associate Brand Manager
    Mars 2011 - 2014
    Mclean, Virginia, Us
    ▪ 2014 Results: +40% NSV growth v. YA, with +320 basis point earnings improvement. More than Tripled HH penetration since 2011▪ 2013 Results: +47% NSV growth v. YA, with +1000 basis point earnings improvement.▪ 2012 Results: +64% NSV growth v. YA, with $2.5MM earnings improvement. Doubled HH Penetration, delivering breakthrough growth and financial shape transformation, with first year of profitability in brand history (since 1997) with a 15 years.▪ Overall responsibility for Seeds of Change® Food business marketing, agency teams & cross functional project teams.▪ Lead on brand planning - Develop marketing & sales OGSM, lead business review & situation analysis and manage agency team to create marketing plan.▪ Leader in online and offline Direct to Consumer Strategy, including website redesign and shift from catalog focus to digital investment focus▪ Project Management: Executed US brand packaging refresh (Seed & Food), launched 3 line extensions in 2012, in conjunction with sku rationalization.▪ Brand communication alignment with revised global brand positioning & re-design.
  • Mars
    Sales & Marketing Operations Manager
    Mars 2008 - 2011
    Mclean, Virginia, Us
    ▪ Sales Planning & Trade Marketing responsibility for Foodservice Trade Channel of all US segments of Mars, Inc. (Mars Food, Mars Chocolate, Mars-Wrigley)▪ Managed all Sales Reporting & Analytics▪ Developed & Executed all Nat'l Trade Promotions to most effectively & efficiently drive volume to achieve periodic & year end GSV targets▪ Managed www.marsfoodservices.com operator & sales website with creative agency▪ Collaborated with Marketing team on special projects, including new item product awareness campaign, full product line brochure & internal kickoff of School Nutrition program.▪ Managed all forecasting and lead process for development for Foodservice trade channel of Mars Food, Mars Chocolate & Mars-Wrigley.
  • Mars
    Demand Planning Manager
    Mars 2007 - 2008
    Mclean, Virginia, Us
    ▪ Owned forecast responsibility for branded Dry and Wet Dog Food business ▪ Participated in expedited Manugistics implementation▪ Improved sales forecast accuracy by 4 points▪ Facilitated and redefined monthly cross-functional meetings to develop and gain consensus on demand forecast▪ Developed Forecasting models to provide gross sales projections on new brand launches
  • Mars
    Sales Planning Manager
    Mars 2006 - 2007
    Mclean, Virginia, Us
    ▪ Responsible for the development and delivery of all trade programs to deliver objectives for the Pedigree® and Whiskas® Snacks and Treats▪ Served as primary sales point of contact for Pet Snacks segment in corporate processes▪ Created fact-based and compelling selling stories to bridge distribution gaps and launch new propositions▪ Supported launch of Pet Snacks Brand and collaborated on development of All Natural proposition▪ Succeeded at creating account-specific, holiday programs of sale
  • Mars
    Sales Planning Analyst
    Mars 2005 - 2006
    Mclean, Virginia, Us
    ▪ Developed Field Sales Scorecard to analyze business performance▪ Completed post-promotion ROI analysis at key accounts ▪ Analytical support for headquarter sales team July 2006 - September 2006: Financial Analyst▪ Responsible for generating periodic financial updates▪ Streamlined repeatable reporting process

Manish Amin Skills

Cross Functional Team Leadership Strategy Competitive Analysis Forecasting Brand Management Marketing Strategy Leadership Management Marketing Trade Marketing P&l Management Retail Integrated Marketing Shopper Marketing Market Research Analytics Customer Insight Marketing Research Segmentation Sales Management Project Management Product Marketing Consumer Products Digital Marketing Social Media Marketing Strategic Planning Innovation Management Product Innovation Media Planning E Commerce Consumer Insight Digital Media Advertising Market Analysis Business Strategy Microsoft Excel Microsoft Powerpoint Product Management Social Media Annual Planning Pipeline Development Health And Wellness Brand Development P&l Ownership Marketing Management B2b Analysis Product Development Sales Market Planning Fmcg Fast Moving Consumer Goods Data Analysis

Manish Amin Education Details

  • Uc San Diego
    Uc San Diego
    Economics
  • Ucla Extension - Custom Programs & Corporate Education
    Ucla Extension - Custom Programs & Corporate Education
    General

Frequently Asked Questions about Manish Amin

What company does Manish Amin work for?

Manish Amin works for Solely Inc.

What is Manish Amin's role at the current company?

Manish Amin's current role is Vice President Marketing.

What is Manish Amin's email address?

Manish Amin's email address is ma****@****cas.com

What is Manish Amin's direct phone number?

Manish Amin's direct phone number is +185833*****

What schools did Manish Amin attend?

Manish Amin attended Uc San Diego, Ucla Extension - Custom Programs & Corporate Education.

What are some of Manish Amin's interests?

Manish Amin has interest in Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Int'l Travel, Watching Basketball, Golf, Food.

What skills is Manish Amin known for?

Manish Amin has skills like Cross Functional Team Leadership, Strategy, Competitive Analysis, Forecasting, Brand Management, Marketing Strategy, Leadership, Management, Marketing, Trade Marketing, P&l Management, Retail.

Who are Manish Amin's colleagues?

Manish Amin's colleagues are Michelle Edid, Bethany Sequeira, Thomas Corbett, Monica Lara, Paul Pichler, Isabel Reyes Hernández, Simón Sacal.

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