Manish Amin Email & Phone Number

Los Angeles, Ca, Us

San Diego, California, Us

Cypress, California, Us

Cypress, California, Us

Portfolio leader of the Royal®, EcoLife® and GrapeOla® brand teamsConsistent delivery of double digit growth, outpacing the category & segment

Mclean, Virginia, Us

▪ Overall responsibility for delivery of growth & earnings for the category leading Uncle Ben’s® brand, largest in the global Mars Food portfolio.▪ Leadership of strategic plan & annual brand planning, integrated-agency team (creative, media, digital, consumer promotions, PR/Social media), Product Innovation, Brand Communications & Activations▪ Driving acceleration for the largest market in Mars Food globally, through a refined strategic plan set to deliver double digit CAGR, addressing barriers to penetration, driving growth through the core and product innovation.▪ Outperformed category with +2.5% growth in 2017, and over delivered cash & earnings targets in a year of transition & supply constraints. Driving category growth through +10% YoY performance on Uncle Ben's Ready to Heat▪ Over-delivered 2016 growth objective at +7%, driven by penetration gains through velocity & core distribution.▪ Developed digital commerce/e-commerce strategy with global & regional leadership alignment, successfully securing financial and people resources to deliver against this top priority for the global Food business.▪ 2018 Effie Finalist - Sustained Success: https://www.effie.org/case_database/case/NA_2018_E-2776-569

Mclean, Virginia, Us

▪ Overall responsibility for category leading Uncle Ben’s® Ready to Heat business in addition to management of Media, Digital Creative, PR/Social Media and Consumer Promotions agency teams.▪ Over delivered 2015 Brand objectives and driving the category with double digit value growth, penetration growth and value share on the leading Ready to Heat offering in market.▪ Managed all agencies and total brand during 6 month maternity leave of peer, successfully executing first half of brand plan and delivering 2016 brand plan through leadership of integrated agency team.

Mclean, Virginia, Us

▪ 2014 Results: +40% NSV growth v. YA, with +320 basis point earnings improvement. More than Tripled HH penetration since 2011▪ 2013 Results: +47% NSV growth v. YA, with +1000 basis point earnings improvement.▪ 2012 Results: +64% NSV growth v. YA, with $2.5MM earnings improvement. Doubled HH Penetration, delivering breakthrough growth and financial shape transformation, with first year of profitability in brand history (since 1997) with a 15 years.▪ Overall responsibility for Seeds of Change® Food business marketing, agency teams & cross functional project teams.▪ Lead on brand planning - Develop marketing & sales OGSM, lead business review & situation analysis and manage agency team to create marketing plan.▪ Leader in online and offline Direct to Consumer Strategy, including website redesign and shift from catalog focus to digital investment focus▪ Project Management: Executed US brand packaging refresh (Seed & Food), launched 3 line extensions in 2012, in conjunction with sku rationalization.▪ Brand communication alignment with revised global brand positioning & re-design.

Mclean, Virginia, Us

▪ Sales Planning & Trade Marketing responsibility for Foodservice Trade Channel of all US segments of Mars, Inc. (Mars Food, Mars Chocolate, Mars-Wrigley)▪ Managed all Sales Reporting & Analytics▪ Developed & Executed all Nat'l Trade Promotions to most effectively & efficiently drive volume to achieve periodic & year end GSV targets▪ Managed www.marsfoodservices.com operator & sales website with creative agency▪ Collaborated with Marketing team on special projects, including new item product awareness campaign, full product line brochure & internal kickoff of School Nutrition program.▪ Managed all forecasting and lead process for development for Foodservice trade channel of Mars Food, Mars Chocolate & Mars-Wrigley.

Mclean, Virginia, Us

▪ Owned forecast responsibility for branded Dry and Wet Dog Food business ▪ Participated in expedited Manugistics implementation▪ Improved sales forecast accuracy by 4 points▪ Facilitated and redefined monthly cross-functional meetings to develop and gain consensus on demand forecast▪ Developed Forecasting models to provide gross sales projections on new brand launches

Mclean, Virginia, Us

▪ Responsible for the development and delivery of all trade programs to deliver objectives for the Pedigree® and Whiskas® Snacks and Treats▪ Served as primary sales point of contact for Pet Snacks segment in corporate processes▪ Created fact-based and compelling selling stories to bridge distribution gaps and launch new propositions▪ Supported launch of Pet Snacks Brand and collaborated on development of All Natural proposition▪ Succeeded at creating account-specific, holiday programs of sale

Mclean, Virginia, Us

▪ Developed Field Sales Scorecard to analyze business performance▪ Completed post-promotion ROI analysis at key accounts ▪ Analytical support for headquarter sales team July 2006 - September 2006: Financial Analyst▪ Responsible for generating periodic financial updates▪ Streamlined repeatable reporting process

Bachelor Of Arts (B.A.), Economics

Business Administration And Management, General