Sr. Executive, Group Corporate Communication
Current• Planning, developing, and implementing social media marketing campaigns & strategy.• Create, curate, and manage published content (images, video, written) across all social media platforms (Facebook, Instagram, TikTok, LinkedIn, and Youtube).• Brainstorming and idea scheming for creativity and storyboard for Video Making and Social Media Campaign.• Monitor & analyze post-performance and optimize budget.• Updating social media accounts and posting content.• Staying up to… Show more • Planning, developing, and implementing social media marketing campaigns & strategy.• Create, curate, and manage published content (images, video, written) across all social media platforms (Facebook, Instagram, TikTok, LinkedIn, and Youtube).• Brainstorming and idea scheming for creativity and storyboard for Video Making and Social Media Campaign.• Monitor & analyze post-performance and optimize budget.• Updating social media accounts and posting content.• Staying up to date on best practices and emerging trends in social media.• Plan and understand the target audience's preferences, behaviors, and interests.• Work with other teams / stakeholders to ensure alignment and support for social media initiatives.• Overseeing ad campaigns, promotions and scheduling content release times for maximum effect.• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages. Show less