• Curated digital marketing campaign and content strategies for all social media platforms which includes Facebook, Instagram, Twitter, TikTok, Website, Interactive screens and Email.• Steered content development processes from ideation, direction, production and execution.• Engineered MYDIN Goes Trendin’ campaign as an initiative to increase social media presence during the pandemic.• Created the “Intern Admin” persona on Twitter, grabbing netizen attentions with humorous tweet and memes that spark word-of-mouth.• Initiated Twitter interactions with other big brands such as OPPO, TGV, 7-Eleven, Tealive and ZUS Coffee which leads to future collaborations and outlet openings.• Spearheaded the OURDIN campaign as an initiative to aid flood victims.• Conceptualized original video ideas on TikTok, inviting engagements and positive sentiments.• Developed digital marketing campaign for a new outlet opening in Tunjong, Kelantan.• Led a strategic partnership with ByteDance to launch TikTok Shop.• Utilized social media space to advertise suppliers campaign and product launch.• Created regional Facebook pages and guided regional admins to manage Facebook accounts.• Implemented an email marketing framework utilizing AI.• Utilized automated chatbot via WhatsApp and Messenger to run campaigns.• Maintained Google Business profile for all MYDIN outlets.• Curated Kita Payung Kita campaign, promoting local products.• Orchestrated live streaming for Facebook and TikTok, making sure the equipment, flow, graphics and program works flawlessly.• Analyzed insights and created weekly reports to measure performance and came up with refinement strategies for future implementations.

• Managed all digital platforms that includes Facebook, Instagram, Twitter, Website and Interactive screens.• Scheduled and posted daily contents• Produced marketing collaterals for promotional purpose.• Launched a TikTok account and introduced Datuk Ameer as the face of MYDIN.• Created a Telegram channel as a medium to promote in-store deals.