Social Strategy Audit and RefreshOriginal Programming DevelopmentSocial Platform POV and Thought LeadershipAudience Development

_Led cross-channel social media strategy and content development, integrating initiatives across owned channels and influencer partnerships._Implemented and standardized social best practices and processes, fostering collaboration among internal PR, Creative, Paid Media, and Experiential teams to ensure cohesive and effective campaigns._Reported into VP of Marketing, translating high-level business priorities into platform-native campaigns that directly contributed to in-store and… Show more _Led cross-channel social media strategy and content development, integrating initiatives across owned channels and influencer partnerships._Implemented and standardized social best practices and processes, fostering collaboration among internal PR, Creative, Paid Media, and Experiential teams to ensure cohesive and effective campaigns._Reported into VP of Marketing, translating high-level business priorities into platform-native campaigns that directly contributed to in-store and in-app sales, customer acquisition, and brand love across social._Significant organic social metric lifts in first month: +250% reach, +172% engagement, +155% engagement rate, +10% expansion in growth audience engagement_Notable campaigns: Protein Plates (new menu category), Reneé Rapp, Teyana Taylor Show less

Clients: Xbox Global_Developed cross-platform social video strategy for internal + agency teams._Led always-on & serialized programming formats for owned Xbox TikTok and Youtube._Delivered trend forecasting and audience POV's to senior leadership and international stakeholders_Presented monthly and quarterly reporting to senior leadership_Oversaw internal creative production from brief to delivery_Grew Xbox TikTok from 2M to 6M in 18 months_Piloted 8 unscripted long… Show more Clients: Xbox Global_Developed cross-platform social video strategy for internal + agency teams._Led always-on & serialized programming formats for owned Xbox TikTok and Youtube._Delivered trend forecasting and audience POV's to senior leadership and international stakeholders_Presented monthly and quarterly reporting to senior leadership_Oversaw internal creative production from brief to delivery_Grew Xbox TikTok from 2M to 6M in 18 months_Piloted 8 unscripted long form series on Xbox Youtube. Helped build internal agency Youtube program. Show less

_Supported creation of original content, influencer marketing, and paid media across key Mattel brands, resulting in YouTube being the #1 driver of sales for 3+ years both domestically and internationally and catapulting revenue from $1M to $25M+_Led video execution for Disney brands, helping grow the Mickey Mouse and Minnie Mouse social channels from 0 to 2M+ and 700k respectively._Streamlined production and delivery of 500+ weekly assets for Fox Broadcasting social accounts… Show more _Supported creation of original content, influencer marketing, and paid media across key Mattel brands, resulting in YouTube being the #1 driver of sales for 3+ years both domestically and internationally and catapulting revenue from $1M to $25M+_Led video execution for Disney brands, helping grow the Mickey Mouse and Minnie Mouse social channels from 0 to 2M+ and 700k respectively._Streamlined production and delivery of 500+ weekly assets for Fox Broadcasting social accounts, implementing new processes across external vendor teams._Collaborated with entertainment client product managers to optimize graphics and animations for mobile app and web._Expanded company's mixed-media offerings working alongside New Business and production team._Led frequent technical trainings and thought leadership presentations across company pertaining to color grading, camera operation, the psychology of body language for managers, and client-specific video workflows. Show less

_Supported day-to-day logistics for worldwide enterprise briefings at the Executive Briefing Center at Microsoft HQ._Collaborated with account teams and program managers to build daily agendas and speaker rosters to effectively deliver content and drive sales of Microsoft products and services._Provided white glove service for meeting attendees including hotel, dining, and transportation accommodations._Collected, analyzed, and delivered briefing metrics to C Suite executives on a… Show more _Supported day-to-day logistics for worldwide enterprise briefings at the Executive Briefing Center at Microsoft HQ._Collaborated with account teams and program managers to build daily agendas and speaker rosters to effectively deliver content and drive sales of Microsoft products and services._Provided white glove service for meeting attendees including hotel, dining, and transportation accommodations._Collected, analyzed, and delivered briefing metrics to C Suite executives on a quarterly basis. Show less