• Achievement of sales volume – Primary/Secondary sales • Channel Management - Network Correction, Network Creation, Network Expansion, Monitoring the ROI & inventory turns of distributors, Set up for Alternate channel (General and Stationary) and Modern Trade • Retail Management-Width Expansion, New Product launches, Smooth functioning of GLCC ,Tertiary and customer centric programmes • Project Sales through Channel - Sales generation through real estate customers , Monitoring distributor outstanding in real estate and keeping healthy ROI • Service - Track service delivery of ASDs/distributors and take corrective action, Review service infrastructure of distributors • Market Promotion - Promotion and brand awareness, Consumer centric programmes, Monitor the counter share of the IDEA outlets, Customer Insight - Understanding customer needs and expectations • Strategic Business Planning - OFG Planning –identification, evaluation,& prioritisations, B to B, Scientific approach for market coverage, Value Creation • Influencer management- Relationship building with key influencers and Architects in the branch city, Experience Centre management • Benchmarking and Capturing Competitive Information - Benchmarking marketing activities carried out by allied industries and capturing competitor information & With allied industries .Stock management – working on IDEA (Supply Chain Management)See less

I started handling primary sales and with by experience and skills increased territory sale by 45% in a saturated market and also worked in Hettich distribution format by making distributor for Cargotech and ka(telescopic channel) through sub dealer format . I also manged team of 5 people in this tenure and worked in architect business development also and has generated good business from all top notch architects of city.

Learned secondary sales planning and developed negotiation skills. Analysed town mapping usage to exponentially grow sales and worked in dealer expansion by analysing vacant territory for New dealer opening and started business with him.