Helping startups grow and create the next generation of products.We craft exceptional websites, web apps, mobile apps, and immersive AR/VR experiences. Our team of world-class designers and developers is passionate about pushing the boundaries of digital product design and development.

Helping Canadian businesses and startups build user-centric products.In my current role, I have had the privilege of collaborating with leading brands such as Pizza Pizza, TD Bank, Pizza 73, and ShopThing, focusing on delivering superior user experiences. Notably, I spearheaded initiatives that resulted in a 4% reduction in bounce rates and significantly improved website accessibility for Pizza Pizza, boosting their accessibility score from 62% to 85%. My involvement in the Ontario Vehicle Innovation Network government project underscores my commitment to leveraging UI/UX expertise to foster innovation within the public sector.Working in close collaboration with cross-functional teams, including product owners, stakeholders, and engineers, I have been instrumental in creating user-centric experiences. My responsibilities have encompassed designing user flows, conducting competitive analyses, and performing user research tailored to project requirements. I played a crucial role in developing design systems to ensure consistent design across all products, enhancing visual design elements to improve overall user experience, and tackling complex challenges with intuitive solutions.My contributions extend to Agile development activities, where I actively participated in sprint planning, stand-up meetings, retrospectives, and demos. My efforts in ensuring design consistency across all products, coupled with my strong technical and visual design skills, have been key to delivering projects that meet and exceed user expectations.

Following the comprehensive redesign of the Ehalo app, we achieved an impressive 40% improvement in user retention rates, highlighting the significant influence of user-centric design on our company's success. I led the entire product design process from concept to execution, ensuring that projects transitioned smoothly from initial ideation to successful implementation. By adopting a user-first approach, we engaged deeply with our users through in-depth interviews and utilized these insights to guide our design choices, resulting in products that are not only intuitive but also highly user-friendly. Furthermore, I developed prototypes across a spectrum of fidelity levels for both iOS and Android platforms, meticulously defining visual elements, product features, and the overarching design strategy.

Co-Founder & Product Designer at GoKhelo - Scaled the startup to 500K+ users in just ~8 months.- Built and led a growth-centric team of 15 members.- Successfully raised ~$110K in funding.- Operated in three gaming categories: Arcade, Daily Loot, and E-Sports- Achieved a GMV of ₹50L+ and hosted over 1 Million+ contests.- Led the complete product design from inception to launch, including initial research, paper wireframing, high-fidelity design, and working prototype.

User research | Ui elements design | Ux design & wire-framing | prototyping ( adobe XD ) Social media cover design | App Logo design - abstract & WordMark (Flat Style)

🔹 Co-founded Oddboon, revolutionizing the salon industry with a B2B2C aggregator model.🔹 Led end-to-end product design cycle for Android & iOS, from research to UI/UX.🔹 Transformed insights into intuitive designs, enhancing user engagement.🔹 Shaped Oddboon's mission: saving time by connecting users to top services.🔹 Visualized portal for anytime, anywhere salon bookings via Oddboon app.🔹 Collaborated with devs, marketers & partners to integrate design & function.