Throughout my tenure, my responsibility has been to surpass ambitious growth objectives by expanding business beyond the existing operational footprint and institute high-impact channel sales tactics and programs; create value and deliver financial results by developing profitability, market share & market position in line with the company strategy and business goals. I was recognized with the most prestigious award of company - Fanatic Owner in 2019 and 2020. Meanwhile, I had set up a business… Show more Throughout my tenure, my responsibility has been to surpass ambitious growth objectives by expanding business beyond the existing operational footprint and institute high-impact channel sales tactics and programs; create value and deliver financial results by developing profitability, market share & market position in line with the company strategy and business goals. I was recognized with the most prestigious award of company - Fanatic Owner in 2019 and 2020. Meanwhile, I had set up a business vertical in Beverage market, and amplified net revenue within a year of launch with neutral EBITDA as well as devised long-term strategy to build the portfolio and foray into a new category in Premium Adult beverage space with Non - Alcoholic Beer, Energy Drinks and Malted Beverages.Additionally, my role has been to drive joint business planning with customer across Modern Trade / E-Commerce Teams to align on growth plans and shared goals for the year; negotiate new Terms of Trade (TOT) wherever relevant with customers. Furthermore, I also ideate marketing programs focusing on new customer acquisition; identify customer triggers through surveys, research & customer immersions, and steer marketing activations covering consumer promotions, events, brand partnerships, sponsorships & product placements. I led the regional Trade Marketing & Sales Team to execute consumer promotions & visibility programs as well as blueprint game plans for NAB portfolio across channels/region to deliver portfolio KPIs. I partner with the Innovation Team to identify the product/package pipeline for the portfolio and develop roadmap for the distribution tie-ups & value chain development including trade margins and define framework & SOP for distributor / wholesaler appointment. Show less

I joined as Marketing Manager and rose to the position of Head Modern Trade - Sales & Marketing in Feb’17. As Head Modern Trade - Sales & Marketing, I supported the board in developing growth plans and investment strategies for the Modern Trade accounts to deliver annual business plan for the channel whilst providing mentorship to 7 direct reports and 50+ indirect to deliver consistent results.I led & grew Hector Beverages as one of the fastest growing brand in Modern Trade in 2017-19… Show more I joined as Marketing Manager and rose to the position of Head Modern Trade - Sales & Marketing in Feb’17. As Head Modern Trade - Sales & Marketing, I supported the board in developing growth plans and investment strategies for the Modern Trade accounts to deliver annual business plan for the channel whilst providing mentorship to 7 direct reports and 50+ indirect to deliver consistent results.I led & grew Hector Beverages as one of the fastest growing brand in Modern Trade in 2017-19 with annual business size of INR 50+ Cr. beating competition with big brands like Real from Dabur, Tropicana from Pepsi and B Natural from ITC. I successfully landed key stakeholders and category buyers in Modern Trade Retail and Cash & Carry chains at regional and national level.Meanwhile, I have also set unprecedented company market share of 17% for Juice category in Modern Trade along with increment of 700 bps YOY. I was the Winner of Grand Effie – 2015, Brand Communication for Paper Boat. Over the tenure, I significantly achieved a scale of 500 sampling sessions in store per week by working on a sampling programme at the highest ROI as per industry standards. Show less

My role was to develop & allocate budgets and implement an integrated brand communication & promotional strategy to build brand equity. So, overall my career revolved around leading all phases of new product development process right from concept development to launch and after launch track.

While working in Sabmiller, my responsibility was to strategize long-term plans along with annual brand marketing plans in line with channel strategy. Meanwhile, I have also accelerated gross margins nationally through the planning & execution of a state-wise market mix strategy.

Steered sales and business development efforts tied to a unique, differentiated branding message. Held blended key roles in brand marketing, sales / revenue performance and overall business leadership

Handled West Madhya Pradesh as a Territory for Reckitt. As an Area Sales Manager, I strategized executed sales plan to achieve monthly sales targets the Depot for the entire portfolio of Reckitt brands contributing higher revenue per month. My Territory was the 2nd fastest growing region at an All India Level in 2011

Joined the marketing team post completing my post graduation where I developed and executed strategic marketing plans, annual brand plans, product planning, product launches ,communications strategy. I regularly reviewed sales data and created reports for senior-level officers. Additionally, I utilized business intelligence tools to provide sales insights to marketing and sales staff.