Amit Arora Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

Responsible for growing business competitively and increase Geography footprint by creating relevant marketing mix for Impulse portfolio of Kwality Wall’s.1. Developed marketing mix for Kulfi portfolio which helped to triple the portfolio business.2. Developed and successfully launched Low-Cost Business Model to target Bottom-of-Pyramid consumers.3. Planned and delivered innovation pipeline which contributed 100cr+ TO the business.4. De-seasonalized the business through occasion building in festivals such as Pujo and Diwali.5. Handled media planning for Brand Kwality Wall’s and worked on successful media innovations and influencer media.

Mumbai

Responsible for Implementing Brand Activations for Impulse Portfolio of Brand Kwality Wall’s and portfolio extension for In-home Portfolio1. Worked on Geography expansion plan for Kwality Wall’s and lead activation and key communication in new towns.2. Strengthen 3-Layer proposition of Brand Feast through intervention like Product improvement, communication development and Media activation.

Mumbai Area, India

1. Improved Squash’s P&L shape by reducing business waste by 20%.2. Lead ECOM debut project (Food Cutter Promotion & digital activation) on Kissan Jam and Ketchup 3. Partnered with India Food Network to co-created 200 recipes for Kissan tiffin timetable campaign. The campaign which won accolades such as Industry’s Golden Spoon Award of ‘Most Admired Marketing and Promotion’, Effies and Emvies awards4. Assisted Brand manager on Kissan’s Hero campaign Kissanpur and delivered 4.5 million views of the Kissanpur film on YouTube

Mumbai Area, India

Responsible for delivering value targets and deploying market activations for Kissan and Dessert’sPortfolio (Brown & Polson & Rex).1. Revamped 6 Ps of Brown & Polson and Rex and relaunched the same in market.2. Drove relevance from Brown & Polson Custard by positioning it as an exciting desserts option for festivals such as Diwali, Raksha Bandhan, and Christmas.3. Designed and deployed Ramadan Activation model to target Muslim consumers 4. Revamped packaging and communication codes to align Squash portfilio architecture with Mother Brand’s 100% Real architecture.

Mumbai Area, India

1. Handled business development of Variable Frequency Drives business and was responsible for channel sales and dealer development for industries like Steel, Motion Control, Packaging and Fan & Pump with a team of sales engineers stationed at different regions.2. Developed marketing strategies to capture different market channels and getting approvals from reputed consultants (such as EIL, Avant Garde, etc) in various industries.

Egmp - Executive General Management Programme

Pgdm, Marketing, 1St Class

Bachelor Of Engineering (Beng), Electrical, Electronics And Communications Engineering, 1St Class

Education record

Education record

Education record

Master Of Business Administration - Mba