Karigari, an India-based Perceived Quality Design Studio, curates forward thinking craftsmanship insights and experiences tailored for brands, OEMs, and organizations.Leveraging extensive expertise in User Experience Design, Karigari focuses on identifying and harnessing Perceived Quality attributes, translating subjective human factors and consumer needs into practical solutions.

Led the Perceived Quality team, including both core TML and outsourcing teams (50+ engineers), to achieve PQ attribute targets and deliverables for new passenger vehicle platforms, ensuring on-time delivery while meeting cost, quality, and performance objectives.Implemented new processes, integrating tools & activities like Phygital Approach into design process upfront for minimizing risks & cost expenditures at development phase; setting 4 new TML strategic processes which got embedded in TML new Gen product timeline.Studied PQ attributes from brief to research, styling, trend study & futuring, planning, total value management, detail design & engineering, modelling & fabrication, QA approval to production.Conduct regular cost management workshops to ensure cost control while realigning vehicle to new launches. Plan resources and material to ensure completion of PQ activities within budget.Attained Global OEM level skill-set by undertaking competitor benchmarking, defining measurable targets, driving design, engineering & build solutions across regional centres

As Head of Perceived Quality function, leading the team to deliver PQ targets & deliverables for all Tara Motors Passenger Vehicle platform products within time meeting cost, quality & performance targets

As Program & Process lead, was responsible for creating and implementing PQ practices / processes, keeping in mind future technological changes and benchmarking best in class PQ practices suitable for the TML Passenger business unit

As PAT Lead - Weight & PQ, was responsible for the expansion of 2 PAT teams and developing it into a centre of competence for Weight management & Craftsmanship initiatives. Expanded both team's capabilities to define & measure all related parameters.

Responsible for establishing CREST (Combined Road & Environmental Simulation Testing) team, Build capability to use critical lab hardware and support the TML Passenger & Commercial vehicle line products testing at different environmental & customer usage conditions

Responsible for managing a team of test engineers and facility technicians to ensure the testing and validation in accordance with the test plan.

As Project Manager for BSR 4-Poster Facility, tested and evaluated cars for noise refinement, durability, build quality & ride comfort in order to express these results in objective measurable numbers for the evaluator. During the period, was involved in the BSR & Durability clearance of world's most affordable car - Tata Nano.