Amitava Das Email & Phone Number

Kolkata, Wb, In

Kolkata

Amitava has helped shape the journey of many brands, including - the Berger Paints, Eveready Industries Ltd, Greenply Industries Ltd. Joy Personal Care, Nexon Paints, Anmol Industries Ltd., Maithan Steel & Alloys, Cred, ITC, MPL.Brand Strategy & Communications • Strategic Planning• Media Strategy• Digital Strategy• Media Planning & Buying • Content Strategy & Campaign Management • Media Partnerships & Events • Consumer & Media Research • Mobile Marketing - Brand Endorsements & PRAs a standout media professional I make clients’ marketing dollars work harder through innovative strategy and plans. In an omnichannel world where anything can be an ad, I craft the best media strategy and plan and use this to their advantage to cut through the clutter and leave a lasting impression on consumers. Thus create a journey to explore the boundary-pushing ideas that helped brands effectively reach their audiences.

India

Kolkata Area, India

India

India

Brand Strategy & Communication- Campaign Management - Content Strategy- Media & Consumer Research- Ad Sales Innovations & Sponsorships- Media Partnerships & Alliances | Brand Placements- Social Media Strategy & Content Syndication- Events, Merchandising & Brand PREffectuating innovative Brand Marketing for the purpose of achieving market shareConducting Product launch abreast of market trends & competitor moves to achieve market share metrics.Managing the events inclusive of conceptualization, set design, scheduling & on-site event.Conceptualizing bold growth initiatives, innovative marketing & sales concepts and pioneering entry into new & challenging territoriesBuilding brand awareness, ensuring positioning in tune with market requirements and competitor profiling to capture optimum market shares and ensure Robust Sales to meet the corporate Revenue plan.

Mumbai Area, India

Effectuating innovative market development plans for the purpose of achieving pre designed plans / goals.Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.Managing the events inclusive of conceptualisation, set design, scheduling & on-site event.Conceptualising bold growth initiatives, innovative product concepts and pioneering entry into new & challenging territories.Building brand awareness, ensuring positioning in tune with market requirements and competitor profiling to capture optimum market shares.Handled Media Planning, Branding, and Advertising, communication activities ensuring maximum brand visibility & capturing optimum market shares. Managing brand communication mix, liaising with advertising agencies, designers, printers, vendors for development of copy/content, creative & designing of marketing communication materials. Handling media campaign of Berger Paints, Vodafone East, Tea Board of India, Spencer’s Retail, and Lafarge Cement. & National Insurance Company

Master Of Business Administration (M.B.A.), Marketing & Media Management, A++

Activities and Societies: CRICKET TEAM, SWIMMING, FOOTBALL TEAM, DEBATE &SYMPOSIUM TEAM, PLACEMENT CELL, ACADEMIC CELL Passed out.

Bachelor'S Degree, English Literature And Lingusistics,

Activities and Societies: ACADEMIC CELL, DEBATE & CULTURAL MILE AU TEAM LEADER, CRICKET TEAM, NATIONAL SOCIAL SERVICE TEAM MEMBER.

Master Of Arts - Ma, English Literature (British And Commonwealth), A++

Activities and Societies: Sports, Cultural Secretary

High School, Mathematics And Physics, A++

Activities and Societies: UNICEF STUDY HARD , SPORT WELL AND PASS OUT SMART