Project Planning and AI Integration: Led the planning and execution of projects aligned with SJS Canada's mission, incorporating AI tools to enhance efficiency and effectiveness. Developed project plans using AI-driven software to define scope, objectives, and timelines more accurately.Documentation and Reporting: Maintained comprehensive project documentation using AI-based tools for real-time updates and reporting. Generated insights from data analysis to inform stakeholders and guide decision-making processes.Stakeholder Communication: Facilitated effective collaboration among volunteers, team members, and external partners through work OS communication platforms, ensuring all stakeholders were informed of project progress and changes

Following the “One Best Way” Standards of Practice. Practising the 3-Meter Attitude Answering Customer calls promptly. Answering register calls promptly. Operating the register when needed. Maintaining 100% in stock at all times. Meeting Customer's needs by assisting them whenever possible. Ensuring that the department is fully stocked with merchandise and is ready for business. Adhering to standards and policies for cold chain compliance, thermometer calibrations, temperature recording, food handling, product rotation, sell-by dates, and expiration dates. Adhering to food safety and handling procedures and following sanitation and cleaning procedures. Rotating stock and checking for expired products. Zoning the department. Ensuring the merchandise is properly signed and priced. Maintaining all risers properly. Maintaining modular labels.

Managed the Spry account, a US-based Physical Therapy SaaS company, optimizing operations and increasing visibility among PT clinic owners and IT heads of large clinic chains.Tailored content and executed digital campaigns, resulting in a 75% campaign optimization score within a month and boosting high-intent website traffic.Elevated Spry's brand through the strategic development of Unique Selling Propositions (USPs) and narrative enhancement.Managed SEM, LinkedIn, and email campaigns aligned with the GoToMarket (GTM) strategy, achieving over 40% email open rates and a 15% increase in website traffic.Leveraged databases such as ZoomInfo and FordIQ to identify and target key audiences on LinkedIn, driving higher conversion rates.Conducted detailed reporting and analysis on campaign outcomes, providing recommendations to improve conversion rates and overall performance.Enhanced customer journeys and touchpoints by leveraging insights to drive product adoption and expand market reach.Implemented personalized cross-channel experiences, ensuring consistent and engaging customer interactions across all platforms.

Managed the Nestle account at McCann Health, focusing on their Nutrition, Health, and Wellness portfolio, servicing both consumers and healthcare professionals.Developed and executed communication strategies to assist mothers in making informed choices about toddler nutrition, driving significant engagement and market awareness.Led the 'Cartons Le Aao, Classroom Banao' campaign for Tetra Pak, initiating a recycling movement that involved consumer participation:Encouraged the deposit of 8 Lakh used Tetra Pak cartons for recycling.Transformed collected cartons into 200 school desks for underprivileged studentsFormed a strategic partnership with Mumbai Dabbawalas to expand reach using their distribution network.Managed client and agency relationships, ensuring smooth project execution.Applied data-driven marketing strategies to improve targeting and campaign effectiveness.

Project 1: Project JEETContributed to Project JEET, a collaboration aimed at enhancing TB care in the public sectorthrough a partnership with the William J. Clinton Foundation (WJCF), Centre for HealthResearch & Innovation (CHRI), and Foundation for Innovative New Diagnostics (FIND),funded by the Global Fund to Fight AIDS, Tuberculosis, and Malaria (GFATM).Created the Think TB Calculator, an engaging tool guiding the correct treatment journey forTB patients- Produced educational publications and collateral on COVID-19 and TB.- Implemented strategies to engage healthcare professionals and educate patients.Project 2: PediaSure App• Launched the 'What Picky Eater is Your Child?' app for PediaSure, which educated parentsabout picky eating and provided five profiles to help overcome these habits:- Engaged with over 75,000 parents, resulting in more than 4,000 installs.- Ranked #6 in the “Top Free Health and Fitness” category.- Surpassed sales targets by 189% and contributed to a 28% increase in monthly sales.

Connecting with the client, taking campaign brief & initiating job within a given time frame.