• Spearheaded digital advertising efforts for the AiTrillion Shopify app, acquiring new customers by showcasing app features within the Shopify ecosystem.• Orchestrated a multi-channel marketing strategy encompassing Email Marketing, Workflow automations, Affiliate Marketing, Partnerships, Search Ads, Shopify Ads, and Display Ads to enhance brand visibility and customer engagement.• Conducted data-driven analyses, including cohort analysis, funnel analysis, and A/B testing, to optimize… Show more • Spearheaded digital advertising efforts for the AiTrillion Shopify app, acquiring new customers by showcasing app features within the Shopify ecosystem.• Orchestrated a multi-channel marketing strategy encompassing Email Marketing, Workflow automations, Affiliate Marketing, Partnerships, Search Ads, Shopify Ads, and Display Ads to enhance brand visibility and customer engagement.• Conducted data-driven analyses, including cohort analysis, funnel analysis, and A/B testing, to optimize user journeys in SaaS, E-commerce, and B2B sectors.• Established robust tracking mechanisms using Google Analytics, Zoho Analytics, and HubSpot Analytics, yielding valuable user insights.• Harnessed advanced BI tools like Google Looker Studio and Tableau for data visualization, simplifying complex data into actionable insights.• Handled digital marketing for an e-commerce store, reducing Customer Acquisition Cost (CAC), and driving significant sales and revenue growth through targeted marketing campaigns.• Collaborated with cross-functional teams, including developers, designers, content creators, and sales teams, to execute cohesive marketing strategies. Show less

• Developed and executed comprehensive digital marketing strategies encompassing web, SEO/SEM, Affiliate Marketing, email, social media, and display advertising campaigns.• Achieved revenue targets and maximized ROI from the annual online digital marketing budget.• Headed Google Adwords campaigns, Dynamic Remarketing ads, and product feed management.• Implemented Google Analytics, Google Tag Management, and Firebase Analytics methods for data-driven decision-making, including… Show more • Developed and executed comprehensive digital marketing strategies encompassing web, SEO/SEM, Affiliate Marketing, email, social media, and display advertising campaigns.• Achieved revenue targets and maximized ROI from the annual online digital marketing budget.• Headed Google Adwords campaigns, Dynamic Remarketing ads, and product feed management.• Implemented Google Analytics, Google Tag Management, and Firebase Analytics methods for data-driven decision-making, including segmentation, custom reports, attribution modeling, and funnel optimization.• Leveraged data analysis and visualization tools, including Looker Studio and Tableau, to extract actionable insights, create impactful dashboards, and inform data-driven decision-making.• Led a team managing Off-Page SEO, SMO, Google Analytics, GTM, and collaborated with agencies for marketing communication and ad creation.• Conducted experiments and conversion tests using Google Optimize and Google Analytics to optimize user funnels and enhance the customer experience. Show less

• Oversaw both in-house and offshore SEO efforts for an online real estate portal, implementing on-page and off-page SEO strategies along with local SEO techniques.• Managed offshore SEO and SMO projects, delivering desired results and comprehensive client reports. Also, successfully handled paid advertising campaigns, utilizing advanced targeting and audience segmentation techniques.• Led a team specializing in SEO, SMO, and PPC, ensuring the efficient management of digital campaigns… Show more • Oversaw both in-house and offshore SEO efforts for an online real estate portal, implementing on-page and off-page SEO strategies along with local SEO techniques.• Managed offshore SEO and SMO projects, delivering desired results and comprehensive client reports. Also, successfully handled paid advertising campaigns, utilizing advanced targeting and audience segmentation techniques.• Led a team specializing in SEO, SMO, and PPC, ensuring the efficient management of digital campaigns. Proficiently managed Pay-Per-Click (PPC) campaigns, optimizing ad placements, keywords, and bidding strategies. Show less

• Oversaw in-house SEO efforts, optimizing Trivedi LCC websites for search engine visibility and performance. Promoted the brand online through various channels, including SEO, SMO, Emails, and content marketing.• Executed SEO strategies to enhance research paper visibility on scientific platforms and managed Online Reputation Management programs to uphold the online image.• Led a team of 6 members, including conducting training sessions on SEO techniques and technologies for skill… Show more • Oversaw in-house SEO efforts, optimizing Trivedi LCC websites for search engine visibility and performance. Promoted the brand online through various channels, including SEO, SMO, Emails, and content marketing.• Executed SEO strategies to enhance research paper visibility on scientific platforms and managed Online Reputation Management programs to uphold the online image.• Led a team of 6 members, including conducting training sessions on SEO techniques and technologies for skill development and enhanced team performance. Show less

• Successfully handled SEO projects for 50+ projects with a dedicated team of 4-5 members, significantly improving website rankings. Conducted regular SEO training to enhance team capabilities• Acted as the primary client liaison, regularly discussing SEO strategies, providing progress updates, and managing online reputation. Utilized Google Analytics to track performance.• Promoted effective cross-departmental collaboration, aligning SEO efforts with organizational goals, and conducted… Show more • Successfully handled SEO projects for 50+ projects with a dedicated team of 4-5 members, significantly improving website rankings. Conducted regular SEO training to enhance team capabilities• Acted as the primary client liaison, regularly discussing SEO strategies, providing progress updates, and managing online reputation. Utilized Google Analytics to track performance.• Promoted effective cross-departmental collaboration, aligning SEO efforts with organizational goals, and conducted technical website audits. Leveraged web analytics to formulate data-backed strategies, consistently boosting web traffic and lead generation. Show less

1. Preparing and Implementing SEO strategies to improve search engine rankings for multiple websites.2. Handling multiple SEO projects with a productive team of 8 members. Most of the websites were ranking high for most of targeted keywords in major search engines (Google, Yahoo and MSN).3. Communicating with clients to discuss strategies, plans, progress and etc.4. Communicating with the team members to help them planning the best strategy for improvement.5. Communicating with… Show more 1. Preparing and Implementing SEO strategies to improve search engine rankings for multiple websites.2. Handling multiple SEO projects with a productive team of 8 members. Most of the websites were ranking high for most of targeted keywords in major search engines (Google, Yahoo and MSN).3. Communicating with clients to discuss strategies, plans, progress and etc.4. Communicating with the team members to help them planning the best strategy for improvement.5. Communicating with the development and UI team for getting the important SEO elements placed on the website.6. Creating backlink strategies for various projects and helping the link building team to implement various strategies. 7. Monitoring effective benchmarks for measuring the impact of SEO process and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.8. Analyze requirement of different projects and providing solutions, which involves Search Engines Marketing plans 9. Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Optimization (SEO) &Social Media Marketing Plan 10. Analyzing Website Analytics, constructed data-driven web strategies to reach target audiences, increase web traffic, and generate sales leads.11. Constantly research for up-gradation of knowledge regarding latest SEO Trends and technologies. Show less

1. Back link Strategies and Implementation. 2. Key Phrase/Keyword Research & Finalization.3. Page Identification for the Targeted Keywords.4. Technical Analysis and Evaluation and providing solutions to fix the same.5. SEO On-site recommendations and Internal Link Optimization. 6. Optimization of Meta Tags(Meta Title & Description).7. Keyword Rankings Check through various tools like AWR, Rank Tracker, My Seo Tool, Rank watch, etc.8. Website’s Traffic Analysis… Show more 1. Back link Strategies and Implementation. 2. Key Phrase/Keyword Research & Finalization.3. Page Identification for the Targeted Keywords.4. Technical Analysis and Evaluation and providing solutions to fix the same.5. SEO On-site recommendations and Internal Link Optimization. 6. Optimization of Meta Tags(Meta Title & Description).7. Keyword Rankings Check through various tools like AWR, Rank Tracker, My Seo Tool, Rank watch, etc.8. Website’s Traffic Analysis through Google Analytics,9. Website’s deep insights and indexing monitoring through Google Webmaster Tool.10. Monitoring Website's Performance Using various tools such as SEM Rush, Majstic SEO, MOZ, WhiteSpark and etc. 11. Social Promotion on Facebook, Twitter, LinkedIn Google Plus and etc. 12. Content Writing - Article, Blog and Press Releases, Web Content (Includes review and optimization). 13. Keeping a track of the latest updates taking place in the industry.14. With the trending analysis, Checking and keeping a track with the reports on paid search metrics. 15. Provide support for search engine optimization recommendations. 16. Reviewing and analyzing client sites for areas that needs to improved, deleted and renewed, etc. by preparing detailed SEO strategic reports.17. Directory Submissions and Revisions.18. Social Bookmarking Submission Details.19. Profile Listing Submission Details. Show less