Amit Pandey Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

Bengaluru Area, India

<-----Paid Channels----->Facebook Ads- Improved ROAS through crisp audience targeting and interactive ad formats like Collections and Canvas. Improved conversions through Dynamic Retargeting ads.YouTube Ads- Brand building through YouTube ads. Tested various ad formats- skippable, non-skippable, bumpers, vertical video ads. Increased ad view rates by showing relevant message to different affinities and in-market audience. Search Ads- Tested multiple bid strategies like Manual CPC, eCPC, Maximize conversions and tCPA. Improved CTRs by implementing Responsive Search Ads and optimizing ad copies to improve ad rank.GDN Ads- Increased conversions though display channel using Smart Display campaigns. Explored newer ad formats like Lightbox Ads.App Marketing- Worked on increasing app installs using UAC and Facebook app install campaigns. Reduced CPI by experimenting with various ad formats and audience targeting.Engagement through Mobile Marketing:Used MoEngage for customer engagement by creating multiple flows based on in-app actions. App push notifications helped improved CVRs on the app. Customer retention and nurturing using Push, In-App and Emailers.<-----SEO------>Introduced city-based website architecture. Improved information architecture helped improve organic ranks for core keywords.Content optimization across Category and Product pages.Authority building for new city pages using Off-Page SEO techniques. <-----Other Projects and Initiatives----->Marketing on OTT platforms like Hotstar, Voot for brand building.Audio ads on Gaana, Spotify and Wynk.Launched an Influencer Marketing campaign with micro-influencers on Instagram.Content marketing through native ads using Outbrain.Affiliate marketing.

Bengaluru Area, India

*-----Key Projects and Work-----*U.S. based E-commerce giant- sells online auto parts and accessories• Improved information architecture of the website • Optimized product description templates, helped client understand CMS capabilities and template automation• Audited the whole website (more than 2 Million pages) and provided recommendations around technical optimizations required• Helped client in building SEO friendly AMP pages for the website• Worked on building high quality backlinks to improve topical relevance of the website• Optimized homepage content for highly competitive keywords- improved keyword rankings and 17% improvement in traffic• Helped client migrate the website from HTTP to HTTPS and also their blog from sub-domain to sub-folderCanadian bank and leading personal credit card issuer• Helped client identify content theme gaps and created content strategy for the website• Improved website architecture• Conducted technical audit for the website and identified various technical issues which were hurting website performance• Worked on improving website’s off page profile

Bangalore

*-----Key Projects and Work-----*Leading credit card issuer for small business owners in United States• Helped client achieve business goal i.e. Increase in Credit Card Application Submits (conversions) through organic channel- 27% improvement in conversions w.r.t 2017 goals • Built an SEO friendly hierarchical website architecture and helped client in website migration to improve user experience and website performance• Optimized website content to target lower funnel high converting audience• Worked on an extensive Off-Page profile clean-up (for the whole domain) to improve website authority- Footprint of the enterprise website increased by more than 100%, Domain Rating improved from 74 to 91• Prepared monthly performance decks for executives and provided actionable insights and recommendations

Engineer’S Degree, Electrical Engineering, A

Intermediate, Pcm, A

High School, A