Client: Saudi Tourism AuthorityLeading the account in the region to drive global visitation, moving towards KSA's 2030 vision.

Planning team lead and global brand strategy lead for SanofiAchievements: - Global rollout for Sanofi’s their new vaccine for RSV, Beyfortus.

Leading the planning and strategy function as lead full-service (media and creative) agency for Nissan UK to aid long-term growth with comms and brand planningAchievements: - Successful launch of the Juke and Nissan Qashqai meeting and beating sales targets- Re-positioning in the UK to focus on electrification & design- Delivered ROI on brand partnerships with formula E, The Batman Movie, Autotrader and EV publishers.- Oversee the digital transformation in digital targeting… Show more Leading the planning and strategy function as lead full-service (media and creative) agency for Nissan UK to aid long-term growth with comms and brand planningAchievements: - Successful launch of the Juke and Nissan Qashqai meeting and beating sales targets- Re-positioning in the UK to focus on electrification & design- Delivered ROI on brand partnerships with formula E, The Batman Movie, Autotrader and EV publishers.- Oversee the digital transformation in digital targeting and customer journey mapping for measurable return on media investment. Show less

Responsible for improving overall agency output through better planning and use of insights:Achievements: - Notable new business wins include Weight Watchers, Sainsbury’s, Hertz, and Fujitsu- Shifting the agency position and capability from content to communications- Putting in place a new process, capabilities within insights and planning, and a ‘product’

Strategic and operational responsibilities for the global P&G Prestige account (Gucci, Hugo Boss, D&G, Lacoste fragrances), managing annual budgets and planningAchievements: - Securing new scopes of work in comms planning and Implementation of econometrics and MMM

Developed strategic framework and executed content projects for key brand for P&G (Olay, Pantene, Gillette). Set-up of a profitable content division for Mediacom for APAC with projects worth approx. $1.3m USD

Digital performance role for two key gaming brands covering analytics, optimizations, testing channels and creative managing a media budget of approx. $900k USD.