Digital Marketing Manager
CurrentManaging 80+ insurance & local businesses projects of Stratosphere (An Insurance Agency Marketing Company, now owned by GMR Web Team) for SEO & PPC with 11 team members. Project Execution1. Devising strategies to drive online traffic to assigned websites2. Performing audience analysis, market research, and competitor data3. Developing and managing digital marketing campaigns4. Creation of buyer persona for each account5. Tracking KPI’s and making improvements to the strategy periodically6. Utilizing a range of techniques including content marketing, social and link building7. Overseeing the branding and online reputation of assigned accounts8. Managing the design and on-site improvements of the website to make sure the navigation, user acquisition, and other technical ranking factors are being considered9. Active involvement in planning and execution of social media and paid marketing campaigns10. Review new technologies and keep me and my team at the forefront of developments in digital marketingKPI & Reporting1. To measure the effectiveness of digital marketing across assigned accounts.2. To achieve a positive increase across accounts in traffic and conversions and to ensure delivery against all other KPIs3. To use a variety of tools to compile and draw insights from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behavior and add context to the performance of each account4. To produce monthly reports for clients containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the KPI’s and metrics agreed with the client5. To ensure all reports are of a top-quality written standard6. Plan and implement changes in reporting as and when required in order to integrate the changes happening in the industry.7. To provide training to newcomers.8. Running & testing web applications and providing inputs for improvements.
