Spearheaded the development of The SpringHill Company/UNINTERRUPTED’s DTC retail business from conception to go to market strategies. Responsible for identifying and cultivating new partnership opportunities, negotiating and executing deals, establishing a variety of retail channels, and building annual strategies, campaigns and partnerships.Conceptualized and executed a robust go-to-market strategy, ensuring seamless retail operations for the company’s DTC retail business.Led the establishment of an e-commerce platform that generated $1 million in inaugural year sales, while pioneering new retail channels including a groundbreaking partnership with Instagram shopping.Played a pivotal role in the ideation, development, and strategic marketing rollout of consumer products for brands including Uninterrupted, More Than an Athlete, and The Shop.Identified and drove key strategic initiatives encompassing product development, operational enhancements, and targeted marketing strategies, fostering business growth.Orchestrated successful collaborations with industry giants such as Nike, Mitchell and Ness, New Era, and others, managing negotiations, design, development, and launch processes.Collaborated across departments to formulate release calendars, devise impactful promotional strategies, and curate compelling content for maximum market impact.Oversaw end-to-end operations, including fulfillment, customer service, and inventory management, ensuring seamless business functionality.Pioneered meticulous business modeling and forecasting, advising on inventory planning, assortment optimization, and strategic product development.Managed invoicing processes and cultivated relationships with suppliers and manufacturers, optimizing the product development pipeline.

Identify and pursue new partnerships, and promote growth opportunities within the existing media portfolio. Develop new content, pursue syndication and distribution, maximize monetization in close collaboration with traditional media partners such as AppleTV, Roku, AndroidTV, Amazon FireTV and SmartTV and OTT players. Developed go to market strategies and content for podcasts such as: The Red Pill with Van Lathan, Spilling Royal Tea, and TMZ Newsroom Today. Pursued and negotiated new content distribution on TMZ.com, YouTube, Facebook, Twitter, IGTV, Amazon Alexa, Google Home, Google Assistant, iTunes and additional platforms. Concepted, negotiated and executed TMZ branded merchandise deals.

Focused on developing new partnership opportunities, negotiated deal frameworks and terms, managed and expanded existing media partnerships with Hearst, Gannett, XO Group and others by identifying new opportunities. Executed vertical go-to-market strategies. Hosted ThinkContent, the NYC based content conference with over 2,500 attendees, and led subsequent tour in San Francisco, London and Chicago.

Pursued, defined and executed new partnership opportunities and expanded relationships with more than 20 partners including Conde Nast, The Financial Times, Refinery29, and Brit+Co. Developed go to market strategies for new licensed content products, and bxpanded both the size of the content and its market penetration, sigining 90% of 120 partners to the new product.Hosted the main ThinkContent conference in NYC with over 2,500 attendees, and the subsequent ThinkContent Tour in San Francisco, London and Chicago.

Recruited into newly established role to drive growth across portfolio of business accounts to enable this top game development studio to expand into the consumer markets and launch new gaming platforms. Promoted based upon success and charged with building and leading the account management organization in capturing new partnership opportunities, developing innovative and value-driven gaming strategies for partners, and ensuring optimal partner satisfaction and retention throughout the B2B gaming division.• Built the Account Management Organization, instituted standards and best practices for growing partner base, and improved profitability of partners across all B2B gaming products generating $5M in yearly revenue. •Recruited team of 3 account managers, classified accounts based upon value and growth, and drove efforts to build long lasting, revenue generating relationships with new and existing accounts that resulted in incremental revenue growth of 40%.•Established the engagement strategy that strengthened relationships, drove revenue growth, and enabled the transition of partner accounts into company’s new revenue share model.Instituted a formalized communication and collaboration framework that influenced partners’ gaming roadmaps.Planned, coordinated, and managed the successful implementation of company’s Syndicated Arena platform for strategic partners⎯CNN, HSN, AARP, LA Times, and Washington Post⎯that optimized revenue generation and overall user engagement.Developed collaborative relationships with CNN, Gannett, LA Times, Washington Post, Comcast, AARP, and others to develop highly engaging strategies that increased monthly monetization by up to 50%.Assumed additional responsibility to source and capture new partnerships. Identified opportunities, advocated value of products, and negotiated agreements.

Provided dedicated support to traders by researching, reconciling and communicating daily market data. Used data to create models that simulate the potential impact of proposed trades.