Director Of Merchandising And Operations, Commerce
CurrentSpearheaded the development of The SpringHill Company/UNINTERRUPTED’s DTC retail business from conception to go to market strategies. Responsible for identifying and cultivating new partnership opportunities, negotiating and executing deals, establishing a variety of retail channels, and building annual strategies, campaigns and partnerships.Conceptualized and executed a robust go-to-market strategy, ensuring seamless retail operations for the company’s DTC retail business.Led the establishment of an e-commerce platform that generated $1 million in inaugural year sales, while pioneering new retail channels including a groundbreaking partnership with Instagram shopping.Played a pivotal role in the ideation, development, and strategic marketing rollout of consumer products for brands including Uninterrupted, More Than an Athlete, and The Shop.Identified and drove key strategic initiatives encompassing product development, operational enhancements, and targeted marketing strategies, fostering business growth.Orchestrated successful collaborations with industry giants such as Nike, Mitchell and Ness, New Era, and others, managing negotiations, design, development, and launch processes.Collaborated across departments to formulate release calendars, devise impactful promotional strategies, and curate compelling content for maximum market impact.Oversaw end-to-end operations, including fulfillment, customer service, and inventory management, ensuring seamless business functionality.Pioneered meticulous business modeling and forecasting, advising on inventory planning, assortment optimization, and strategic product development.Managed invoicing processes and cultivated relationships with suppliers and manufacturers, optimizing the product development pipeline.