Richard Lopez Email & Phone Number

New York, Ny, Us

New York, New York, United States

-Developed, implemented, and operationalized the organization’s first true holistic omnichannel social strategy, social content strategy, and social creative process, defining the voice, creative, programming, platform, audience development, and optimization strategies while identifying priority platforms, priority metrics, goals, and KPIs-Defined the differentiated programming, creative, and audience strategies across Instagram, TikTok, YouTube, X (fka Twitter), and FaceBook-Executed a full multi-platform social audience audit, diving deep into platform and audience data to present the org with its first clear picture of its audience and content performance-Created the organization’s first true data and analytics team and process providing vital audience data and insights to the social team, the holistic organization and to executive leadership to help inform all parts of the business by combining regular reporting, deep insights, social listening, and trend analysis-Developed the social creative process defining the overall creative approach and expectations including creative brief development, production expectations, post look and feel, and KPIs-Lead creative development on original content formats and franchises across Instagram, TikTok, and YouTube-Created the evergreen social editorial and tenpole moment calendars, identifying and defining the positioning and creative approach to key cultural moments and tentpole events such as Black History Month, the holiday season, NBA All Star, Super Bowl, Mental Health Awareness month, and more-Collaborated directly with social production to create the highest-performing original social content including concepting, talent identification, opportunity identification, production, and programming-Lead social, programming, and social creative strategy for LeBron James and JJ Redick’s Mind the Game podcast-Managed the Social Programming, Social Production, Data and Insights, and Paid Social teams

-Created and iterated on a unique social-first portfolio brand designed to tie together, impact and create conversation and community within the white space between sports culture , popular culture, youth culture and gaming culture-Clearly defined and articulated the brand's approach, positioning, POV, and direction across social, VOD, live and linear, IRL, and brand and creator partnerships and collaborations-Clearly defined and iterated on the brand's uniform and differentiated platform strategies across Instagram, TikTok, YouTube, Twitter, and FaceBook-Clearly defined and iterated on the brand's audience development and growth strategies across platforms to develop, define, assess, and refine KPI's for success across several key metrics-Established and iterated on the brand's programming and social strategies across Instagram, TikTok, Twitter, FaceBook, and YouTube, including creating the editorial calendar, the programming calendar, the tentpole calendar, identifying reactive and proactive opportunities Defined the differentiated approach to social platforms, identified original, curated, collaborative, and creator opportunities, created the programming calendar and the editorial calendar, identified tentpoles across gaming and popular culture to organically create from, all to inform expectations for output, cadence, and performance-Lead the wholistic gaming/athlete-gamer creator strategy across the brand/org. Identified creators at the sweet spot between content opportunity and creator brand. Lead all creator booking and creative direction across social, linear, IRL, and revenue partnerships-Collaborated with Nintendo, Epic Games, the NBA, WB Games, EA Sports, 2K Sports to create livestream, VOD, and social content designed to organically speak to gaming culture-Managed and mentored a team of 3-6 creatives, programmers, and social designers, helping them to grow as creatives and empowering them to own their creative POV

New York, New York

-Strategically and creatively connected brand partners with Bleacher Report and House of Highlights' sports- and youth-culture audience through culturally-intelligent and engaging creative executions across Bleacher Report's national platforms as well as our portfolio brands (B/R Kicks, HighlightHer, etc.).-Lead strategist on youth-culture, sports-culture, gaming, fashion, and sneaker partnerships entrusted with bringing my deep knowledge and passion of these spaces to help shape and drive the entire revenue org.'s understanding, approach, and positioning in the marketplacePre-Sale/RFP responsibilities included:Ingest, digest, present, and answer client RFPs with creative solutions that organically and successfully connect their brand to the B/R audience through impactful and culturally-intelligent:-Brand strategy-Creative Strategy-Social Strategy-Creator/Athlete Strategy-Creative ideation/lead cross-departmental brainstorm process-Creative/IP development-Platform/Distribution strategy-Collaboration with Integrated Strategy/Account Executives-Passionate and knowledgeable pitchingPost-Sale responsibilities included:-Further creative development-Collaboration with production on execution-Manage creative/client relationship-Creative direction-Post-production creative direction-Post-execution reporting to improve our team's approach, process, and output-Managed and mentored a team of strategists to constantly empower, embolden, and inspireClients included:-Google (Stadia, Home, Hub)-adidas-Foot Locker-Powerade-EA Sports-The Gap-Tissot-Riot Games-Ubisoft-Hugo Boss-American Express-Foot Locker

New York, New York

-Created, developed, wrote, directed, produced, and hosted original video IP and video interviews for Complex's Sole Collector and Complex Sneakers channels-Created the video-based social strategy for Sole Collector including developing the look and feel, creating programming plans, asset creation, copywriting, social platform and creative optimization -Created, Executive Produced, wrote, and hosted Complex’s “Price the Hype” series which was sold to Hulu-Created, wrote, produced, co-hosted Sole Collector’s “Full Size Run” YouTube series-Created, wrote, produced, hosted, Sole Collector’s “Release Roundup” YouTube video series

New York, New York

Ideate, write, execute articles and interviews for Sole Collector and Complex sneakers as well as build and manage a living database of sneakers.

New York, New York

-Created KixandtheCity.com in 2006 as one of the first websites dedicated to sneaker culture-Managed and executed all operations, marketing, client relations, content, web administration, and administrative duties-Created and executed the brand identity and evolving digital strategy-Developed a deep knowledge of the business of footwear and sportswear including design, technology, branding, marketing, promotion, and advertising-Built and maintained a strong network of relationships within the business including relationships at corporate, retail, media relations, media, and influencers-Worked closely with media relations and marketing representatives from all major footwear brands-Analyzed current and future trends in the footwear and sportswear spaces to create engaging, relevant, knowledgeable, timely, and accurate content-Created a deep pool of content sources-Utilized publishing and editing tools such as Wordpress, Photoshop, Google Docs, and the Microsoft Suite of products to create over 17,000 posts of original and curated content-Covered numerous product launches, footwear/sportswear related events, and retail openings creating written, photo, and video content-Created the first episodic YouTube sneaker video review show which included writing all scripts, designing the set, personally recording, hosting, editing, and publishing all videos-Hosted, recorded, edited, and published several video interviews with key architects and influencers in the footwear space -Created, managed, and tracked all social media content which included Twitter, Facebook, Instagram, YouTube, Pinterest, and Snapchat-Tracked and analyzed content performance utilizing tools that included Google Analytics, Twitter Analytics, Facebook Analytics-Managed the entire site backend to install and regularly update Wordpress, install and update plugins, monitor the health of the database, and install, update, and tailor themes

-Hosted and co-wrote the Nike Basketball Hoopstalk podcast and live traveling show where I served as the emcee and host, interviewing all of Nike Basketball's marquee athletes. The show existed as both a podcast on NikeBasketball.com and as a live touring show distributed via NikeBasketball.com and Facebook.com/NikeBasketball.

Greater New York City Area

-Served as the league reporter responsible for creating game summaries and athlete interviews

Greater New York City Area

-Senior account executive for clients that included Sony Pictures, Universal Studios, and Pepsi-Ideated, executed, and managed marketing programs aimed at connecting clients with the urban consumer-Managed a team of account executives and interns

Greater New York City Area

-Created and executed online media plans and buys for clients that included AOL, Amex Publishing, and Financial Times-Managed media buys, creative consultation and generation, and client publisher relations-Recognized as one of Media Magazine’s “20 Rising Media Stars to Watch”

Bachelor Of Science (Bs), Business Administration And Management, General

-Full academic scholarship

Bachelor Of Science (Bs), Business Administration, Management Information Systems, Marketing

-Full academic scholarship

Regents Diploma

-Full academic scholarship -Basketball (Freshman/Junior Varsity) -Baseball (Junior Varsity/Varsity)