Richard Lopez Email & Phone Number

New York, NY, US

New York, New York, United States

-Developed, implemented, and operationalized the organization’s first true holistic omnichannel social strategy, social content strategy, and social creative process, defining the voice, creative, programming, platform, audience development, and optimization strategies while identifying priority platforms, priority metrics, goals, and KPIs-Defined the.

-Created and iterated on a unique social-first portfolio brand designed to tie together, impact and create conversation and community within the white space between sports culture, popular culture, youth culture and gaming culture-Clearly defined and articulated the brand's approach, positioning, POV, and direction across social, VOD, live and linear, IRL.

New York, New York

-Strategically and creatively connected brand partners with Bleacher Report and House of Highlights' sports- and youth-culture audience through culturally-intelligent and engaging creative executions across Bleacher Report's national platforms as well as our portfolio brands (B/R Kicks, HighlightHer, etc.).-Lead strategist on youth-culture, sports-culture.

New York, New York

-Created, developed, wrote, directed, produced, and hosted original video IP and video interviews for Complex's Sole Collector and Complex Sneakers channels-Created the video-based social strategy for Sole Collector including developing the look and feel, creating programming plans, asset creation, copywriting, social platform and creative optimization.

New York, New York

Ideate, write, execute articles and interviews for Sole Collector and Complex sneakers as well as build and manage a living database of sneakers.

New York, New York

-Created KixandtheCity.com in 2006 as one of the first websites dedicated to sneaker culture-Managed and executed all operations, marketing, client relations, content, web administration, and administrative duties-Created and executed the brand identity and evolving digital strategy-Developed a deep knowledge of the business of footwear and sportswear.

-Hosted and co-wrote the Nike Basketball Hoopstalk podcast and live traveling show where I served as the emcee and host, interviewing all of Nike Basketball's marquee athletes. The show existed as both a podcast on NikeBasketball.com and as a live touring show distributed via NikeBasketball.com and Facebook.com/NikeBasketball.

Greater New York City Area

-Served as the league reporter responsible for creating game summaries and athlete interviews

Greater New York City Area

-Senior account executive for clients that included Sony Pictures, Universal Studios, and Pepsi-Ideated, executed, and managed marketing programs aimed at connecting clients with the urban consumer-Managed a team of account executives and interns

Greater New York City Area

-Created and executed online media plans and buys for clients that included AOL, Amex Publishing, and Financial Times-Managed media buys, creative consultation and generation, and client publisher relations-Recognized as one of Media Magazine’s “20 Rising Media Stars to Watch”

Bachelor Of Science (Bs), Business Administration And Management, General

-Full academic scholarship

Bachelor Of Science (Bs), Business Administration, Management Information Systems, Marketing

-Full academic scholarship

Regents Diploma

-Full academic scholarship -Basketball (Freshman/Junior Varsity) -Baseball (Junior Varsity/Varsity)