Amit Kumar Yadav Email & Phone Number

Delhi, India

New Delhi Area, India

- Responsible for growing and managing PubMatic’s Buyers, including Ad Networks, DSPs, Trading Desks, Advertising Agencies & Advertisers in India.- Prepare, lead and present regular strategy meetings around revenue performance reports to buyers- Active collaboration with Marketing & Sales Development teams to create inventory packages- Build and monitor reporting to support revenue performance management

New Delhi Area, India

Responsible for monetizing all digital assets (Web and Mobile) of Quikr.com- Leading a team to achieve assigned targets.- Understanding the online market scenario and suggest suitable marketing initiatives to increase traffic and revenues to the site- Performance evaluation and constant feedback to each executive

Gurgaon, India

Business Plan and Sales Startegy for the Region

New Delhi Area, India

- Heading sales and marketing team of Business Standard Digital Division, North- Execution of annual business plans and key account management for the region- Managing all business development activities like lead generation, proposal management,contract negotiations- Focused on devising the promotional Strategy for businesses (medium and small enterprises) looking at increasing their digital presence in India and abroad.- Portfolio of services include mobile marketing, WAP and location based advertising campaigns- Specialized in creating client specific innovative solutions on web and mobile

Delhi

Business Development & Marketing- Developing and implementing marketing plans designed to assure achievement of agreed to volume, quality, market share and profit objectives.- Formulating & implementing strategies for acquiring business from clients and effectively using the potential of existing accounts. Channel Management -Establishing strategic alliances / tie-ups with financially strong and reliable channel partners; achieve revenue & collection targets.-Building new business partners to expand product reach in the market and coordinating with the channel to assist them to promote the product.Brand Management -Framing strategies for establishing greater awareness about the company & its products.-Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.-Emphasising on the strategic/planning side of media and portfolio investment management, working with the clients, agencies etc)-Managing brand building exercise through logistics (material coordination, transfer, placement) for the advertisements.Implementing pre/post launch sales promotional activities for brand building & market development. - Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands.Media Planning & PR- Collating information on competitor activity in Media through Media Research / Quantitative Analysis - Work on NRS and IRS Software - Providing image-building plans & advising the company for innovating marketing plans and image building exercises for gaining credibility and market share. - Managing end-to-end execution of public relations activities, managing positive media relations and actively liaising with various companies for the smooth flow of operations.- Evaluating new communication media from time to time and effectively adopting the same.

Key Deliverables: Responsible for TOI Kanpur Edition, Kanpur Times & Ascent of Lucknow Edition. Setting good contacts with all the major advertisers and agencies of the city to generate revenues for the aforementioned supplements. Prospecting for increasing business opportunities for the assigned supplements. Effectuating with the markets and increasing market share through channel development. Handling raising bills, managing receivables and settlement of claims.

Key Deliverables: Executing promotional campaigns for Dainik Jagran, Jagran Sakhi, Uday and other sub brands like Josh, Shehnai and various feature pages Creating the package proposals / presentations for various clients in coordination with the various business offices all across country. Developing new concepts in terms of advertising for various clients and agencies.Organisation : The Times

Management

Certificate Program In Digital Marketing, Digital Marketing

A 4 month comprehensive course on digital marketing which included SEO, SMO, Adsense, Adwords, Affiliate Marketing Etc

Master, Corporate Management Ifm

Bsc, Chemistry And Physics

Education record