Ashley Johnston Email & Phone Number

Cleveland, Oh, Us

Seattle, Wa, Us

• Created multiple strategy documents and became the business POC for the entire $14MM Mr Beams brand of non-connected battery and solar powered lights; finalized the work for 1P on Amazon.com• Maintained the 16 product assortment for Ring Smart Lighting as the Hardware Product Manager; organized compliance, troubleshooting, device design improvement, and cost-down efforts• Represented the Ring Smart Lighting team to consolidate all BI requests and ensure the roadmap and prioritization were consistently on track

Seattle, Wa, Us

• Pioneered the ATS Middle Mile Supply Type Allocation algorithm and prototyped the accompanying product to deliver $22MM savings for 2020, and presented 4 separate white papers to L8 leadership in order to sell the thought process and thoroughness of the new methodology along with results• Expanded product scope for 2021 creating the E2E strategy for all of Long Term Resource Planning (LTRP) areas, determining how demand, AZNG attainment, trailers, & driver supply forecasts fit together into one seamless and automated flow while minimizing WAPESupply Optimization AnalysisIn order to accurately forecast for existing and newly onboarding driver supply types for all of the US, a detailed cost and performance analysis was required to identify the optimal balance. After finalizing over 10 independent variables, numerous scenarios were defined and presented where one was collaboratively agreed upon.Supply Optimization ProductTo automate the above analysis for use on a regular basis, an MLP product was defined. Working around tech support constraints, a simple working prototype became the final solution to assist in Peak and 2021 planning.LTRP Product Suite StrategyThe 2021 OP1 Strategy development is underway, creating a visualization for a unified and accurate flow of all pieces within the LTRP family.

Atlanta, Georgia, Us

• Lead a squad of twelve software engineers, a user experience designer, and a user researcher to deliver over $25MM of value to HomeDepot.com over the course of nine months in 2018• Owned the end-to-end Express Delivery experience for online customers from Product Listing Page to Checkout, involving quantitative and qualitative researching to target problems, carefully crafting potential solutions, iteratively testing, and ultimately deploying features to HD.com production• Determined the yearly strategies and feature roadmap for the Express Delivery experience for both 2018 and 2019, including 2-3 overarching strategies and over 30 features adding $55MM of value to HD.com and supporting $80MM in Enterprise SavingsCurrent Projects:‘One Supply Chain’ PartnershipOne of the main enterprise initiatives within Home Depot is to expand same-day delivery abilities to 90% of the country. This project entails bringing all new physical functionality to HD.com.Cart Page User Interface Re-designOptimizing Cart page order conversion through working with designers to re-designing the item-level UI and performing an A/B/C test and target, ultimately working with engineering to implement the most successful designExpress Delivery Checkout Re-designCreating the ability for customers to upgrade to same-day or next-day delivery during checkout and enhancing the page’s experience so the scheduling calendar is intuitive and promotes expedited complete checkoutsCart Page Board of DirectorsAdvising the future of HomeDepot.com’s Cart page along with 7 other Product Managers

Atlanta, Georgia, Us

• Manage projects for multiple priority vendor accounts (Delta Faucet Co. & Samsung Appliances) while driving development of two execution analysts• Create product enhancement strategy through quantitative and qualitative analysis using customer behavior metrics• Identify and present actionable improvements to leadership within The Home Depot and supplier executive teams Analytical Areas:Customer Pathing & Engagement Order conversion and growth by platform Visits by last-touch marketing channel Content performance through engagement Search versus Browse customer experiencePricing & Assortment Pricing strategy success versus competitors Item success compared to market price Online only to store assortment suggestions New product online exclusive suggestionsPro Customer Segmentation Accelerated regional growth areas Pro vs DIY best-selling items Repeat buyers on HD.com

Atlanta, Georgia, Us

• Designed and coded CrowdFlower crowd sourcing jobs and pioneered failure troubleshooting in order to classify image type classification for over 40,000 images• Trained 15 peers to expand the use of CrowdFlower jobs, classifying over 500,000 images for several categories across Home Depot• Identified the optimal combination of 20 image types for the top three key performance indicators of 500 items through a system of multivariable equations • Performed multivariate regression analysis using JMP on eight item classes in order to produce robust data standards highlighting more required enrichments, and within six months, conversion increased 2.88bsp• Utilized cross functionality of SQL based data platforms to compile necessary item statuses in order to compute pre/post success of changes• Fostered relationships between internal and external business partners in the interest of onboarding, enriching, and troubleshooting items in the most efficient manner possible• Developed a deep understanding for all bath items on HomeDepot.com, and became the primary point of contact for any subject related questions from business partners, particularly during my four category refresh projects to further increase SEO and conversion

Atlanta, Georgia, Us

Analyzed category specific customer questions, current website content, and competitor strategies in order to find and fill informational gapsIncreased Conversion by 10bps through designing linear regression testing of content enrichment types to determine what factors most greatly influence customer conversion while shopping at Home Depot

Master Of Business Administration (M.B.A.), Operations Management & Business Analytics Concentrations

Bachelor’S Degree, Mathematics And Statistics