Ashley Johnston Email & Phone Number

Cleveland, OH, US

Seattle, WA, US

• Created multiple strategy documents and became the business POC for the entire $14MM Mr Beams brand of non-connected battery and solar powered lights; finalized the work for 1P on Amazon.com
• Maintained the 16 product assortment for Ring Smart Lighting as the Hardware Product Manager; organized compliance, troubleshooting, device design improvement, and cost-down efforts
• Represented the Ring Smart Lighting team to consolidate all BI requests and ensure the roadmap and prioritization were consistently on track

Seattle, WA, US

• Pioneered the ATS Middle Mile Supply Type Allocation algorithm and prototyped the accompanying product to deliver $22MM savings for 2020, and presented 4 separate white papers to L8 leadership in order to sell the.
• Expanded product scope for 2021 creating the E2E strategy for all of Long Term Resource Planning (LTRP) areas, determining how demand, AZNG attainment, trailers, & driver supply forecasts fit together into one seamless.

Atlanta, Georgia, US

• Lead a squad of twelve software engineers, a user experience designer, and a user researcher to deliver over $25MM of value to HomeDepot.com over the course of nine months in 2018
• Owned the end-to-end Express Delivery experience for online customers from Product Listing Page to Checkout, involving quantitative and qualitative researching to target problems, carefully crafting potential.
• Determined the yearly strategies and feature roadmap for the Express Delivery experience for both 2018 and 2019, including 2-3 overarching strategies and over 30 features adding $55MM of value to HD.com and supporting.

Atlanta, Georgia, US

• Manage projects for multiple priority vendor accounts (Delta Faucet Co. & Samsung Appliances) while driving development of two execution analysts
• Create product enhancement strategy through quantitative and qualitative analysis using customer behavior metrics
• Identify and present actionable improvements to leadership within The Home Depot and supplier executive teams Analytical Areas:Customer Pathing & Engagement Order conversion and growth by platform Visits by.

Atlanta, Georgia, US

• Designed and coded CrowdFlower crowd sourcing jobs and pioneered failure troubleshooting in order to classify image type classification for over 40,000 images
• Trained 15 peers to expand the use of CrowdFlower jobs, classifying over 500,000 images for several categories across Home Depot
• Identified the optimal combination of 20 image types for the top three key performance indicators of 500 items through a system of multivariable equations
• Performed multivariate regression analysis using JMP on eight item classes in order to produce robust data standards highlighting more required enrichments, and within six months, conversion increased 2.88bsp
• Utilized cross functionality of SQL based data platforms to compile necessary item statuses in order to compute pre/post success of changes
• Fostered relationships between internal and external business partners in the interest of onboarding, enriching, and troubleshooting items in the most efficient manner possible

Atlanta, Georgia, US

Analyzed category specific customer questions, current website content, and competitor strategies in order to find and fill informational gapsIncreased Conversion by 10bps through designing linear regression testing of content enrichment types to determine what factors most greatly influence customer conversion while shopping at Home Depot

Master Of Business Administration (M.B.A.), Operations Management & Business Analytics Concentrations

Bachelor’S Degree, Mathematics And Statistics