Allison Mccarty Email & Phone Number

Pleasanton, California, Us

• Leader on Workday's Corporate PR team. Key responsibilities include corporate media relations, policy PR, belonging & diversity PR, sports marketing, issues and crisis management, brand positioning and storytelling.• Successfully led Workday's corporate communications workstream surrounding the company's first-ever Super Bowl ad in February 2023. Played an integral role across the marketing org. and beyond.• Operations and detail-oriented team player who leads by example. Loves owning and driving complex projects with lots of moving pieces that need to be figured out.

Pleasanton, California, Us

• Member of Workday's Corporate PR team. Key responsibilities included policy PR, issues and crisis management, brand positioning and storytelling.• Led Workday's Workplace, Diversity, and Partner PR programs.• Member of Workday's Accelerator team, a 20-person team across the company that was responsible for developing and measuring Workday's commitments to social justice. Led all corporate communications across this workstream, including issues and crisis management.

Pleasanton, California, Us

• Led Workday's Workplace and Partner PR programs. • Responsibilities included supporting major events, messaging and cross-team plan development, securing media exclusives and interviews with C-suite execs, driving rankings/awards submissions, and measurement.• Coordinated daily across employee communications, brand, social media, HR, services, and product teams.(Workday's Workplace PR program covers culture, diversity, employee giving & doing, sustainability, and the Workday Foundation).

POSITIONS HELD:• Manager: May 2013 – February 2016• Senior Associate: January 2012 – May 2013• Associate: January 2011 – January 2012• Client Executive: July 2009 – January 2011• Client Staff Assistant: August 2008 – July 2009CLIENTS: Intel, Intel Foundation, Intel Capital, Kleiner Perkins Caufield & Byers, Silver Spring Networks, GOOD Technology, Sony Ericsson, and Inconvenient Youth (a non-profit youth organization).NOTABLE ACCOMPLISHMENTS: Worked on Intel’s Corporate Reputation business for more than 7 years; became very much an expert in this space. Promoted 5 times in 5 years. Managed account teams of 8+ employees, and had 4+ direct reports. Covered sabbatical coverage for Intel’s education team. Led PR planning and execution for the world’s largest high school science fair – The Intel International Science and Engineering Fair. Led PR support for Silver Spring Network’s Initial Public Offering.RESPONSIBILITIES: Led account teams, planned and executed large events with up to 7,000 attendees, created content (i.e. blogs, press releases, media alerts, pitches, and plans), worked with top-tier business, tech, and trade reporters on a daily basis, managed crisis comms situations, built strong relationships with C-level executives and spokespeople, managed complex budgets, led metrics and coverage analysis. Allison began her career at Burson-Marsteller and was invited to join North of Nine (a Burson-Marsteller company) at its founding in May 2011. North of Nine is a full-service communications boutique, dedicated to helping clients distinguish their brands in unique ways. Established in 1953, Burson-Marsteller is a leading global public relations and communications firm that consists of more than 70 offices and 65 affiliate offices, together operating in more than 95 countries across six continents.

Santa Barbara, Ca, Us

• Served as an intern for three months; was then promoted to Production Account Assistant.• Supported five clients in the sustainability/corporate reputation space.• Responsibilities included owning coverage reports and conducting media outreach.

Seattle, Washington, Us

• Nordstrom "Top 10 Seller of the Day" (nominated seven times in 2006, 2007).• Daily sales of more than $2,000, salary based on commission.