Co-founded the agency, conceived its name, developed the company’s brand and visual identity, and created an expansive catalog of on-brand apparel and merchandise featuring unique hand-printed designs. Managed the marketing and sales of the inventory to prospective customers and clients, and operated an eclectic storefront steps from the Venice Beach boardwalk.Operated and managed a brick-and-mortar video production studio in Los Angeles, securing new clients and customers through studio rentals for creatives. Organized, hosted, and filmed community events, including film releases, concerts, comedy shows, book readings, karaoke parties, sports viewing events, and various other community gatherings.Equipped household names in tech and entertainment with multimedia assets while orchestrating productions. Cultivated a vast network of reliable freelance creatives and activated them to expand service capabilities and meet clients' evolving needs.Clients include: Mozilla, Calendly, TED, Help Scout, Animalz, Wistia

• Interviewed business owners, creatives, artists, and other individuals throughout the Los Angeles area to create thoughtful articles and PR for record labels, venues, organizations, and numerous other businesses to cultivate and maintain relationships through compelling content to connect readers with businesses.• Covered concerts, cultural events, and other entertainment topics for LA Canvas, Hey L.A., and other local publications to drive attendance, promote emerging talent, and cultivate strong community ties amongst artists & creatives.• Reviewed theater productions, films, albums, and various works of art to generate exposure, position the publications as authorities in their respective areas, and gain access to diverse experiences.• Connected venues with emerging musical acts, advocated for artists' compensation, curated rosters & event itineraries, and oversaw promotional strategy.Clients include: LA Canvas, Gold-Diggers, LA Phil, American Contemporary Ballet, LA Opera

• Wrote thoughtful and resourced content for various web publications, press releases, and blog posts to engage readers and invite new audiences to join on future trips.• Operated sailboats for high-net-worth individuals worldwide, producing educational multimedia content about excursions & lifestyle, and working harmoniously with clients and contractors.• Coordinated the logistics behind 500+ students and educators, service trips, and experiential learning programs, while also cultivating trusted vendor relationships. Screened potential partners, conducted quality controls & due diligence, and selected locations that appealed to community members.• Organized and led student trips to Austria, Costa Rica, Czechia, Ireland, Italy, Scotland, and several other locations and expanded participants' horizons while safeguarding their well-being.