Amos Mccray Email & Phone Number

Berkeley, CA, US

• Revamped and refined all packaging designs, ensuring pixel-perfect precision for every project and maintaining brand consistency.
• Led the creation of AI-generated and 3D-rendered images for multiple campaigns, enhancing creative output without the need for extensive photoshoots.
• Collaborated closely with marketing and operations teams to align on campaign timelines and ensure art assets were delivered promptly.
• Managed tight deadlines by multitasking and strategically batching projects into manageable portions, ensuring timely and high-quality execution.
• Coordinated with vendors to approve artwork and ensure production specifications were met, maintaining seamless communication and workflow.
• Integrated cutting-edge tools like MidJourney and 3D modeling software into the design process, streamlining art creation and reducing production times.

Berkeley, California, United States

• Provided comprehensive branding services to various CPG companies, conducting brand audits, creating guidelines, crafting campaigns, enhancing visual identity, and improving market presence.
• Created various collateral materials, including impactful product labels, brochures, banners, and digital assets, supporting brand visibility and marketing efforts.
• Collaborated closely with clients to understand their brand vision and design preferences, ensuring alignment with their business goals.

San Francisco Bay Area

• Developed and executed multi-channel marketing strategies aligned with data analytics, enhancing customer engagement and contributing to a 900% boost in sales.
• Overhauled the company website and online store through SEO optimization, e-commerce strategies, and a renewed focus on current branding, resulting in a 300% increase in online sales.
• Spearheaded A/B testing marketing campaigns, collaborating with agency partners and internal teams to drive brand resonance and market share, leading to a 2x increase in website traffic.
• Led product development and brand management of a line of Ready-To-Drink cocktails, from initial flavor profiles to strategy and final packaged products.
• Developed and executed promotional plans in collaboration with influencers, breweries, and strategic partners to amplify brand visibility and engagement across diverse channels.
• Managed quarterly brand planning sessions with cross-functional teams, synthesizing marketing, sales data, and consumer feedback to inform short-term and long-term strategies.

San Francisco Bay Area

• Managed multiple taproom refurbishments and build-outs, including the flagship 20,000 sq ft bar/restaurant/production facility, resulting in increased customer engagement, sales revenue, and brand presence.
• Developed a cohesive brand identity by redesigning the entire catalog of Seven Stills products, resulting in a 400% increase in product sales.
• Created high-impact visual and physical assets across the company in collaboration with sales, production, retail, and founders, using online marketing strategies to increase brand awareness and customer loyalty.
• Led and collaborated with an internal team comprised of a social media specialist, illustrator, and photographer, while also coordinating with external agencies for comprehensive content creation, encompassing social.

San Francisco Bay Area

• Championed a successful WeFunder campaign, strategizing and executing marketing initiatives that culminated in over $1 million in contributions. Innovatively utilized beer label designs with peel and scratch-off.
• Spearheaded brand development and award-winning design of over 100 spirit and beer labels, ensuring adherence to technical specifications, regulatory compliance, and print guidelines, while enhancing brand consistency.
• Reinvigorated the DTC whiskey club through strategic marketing, CRM initiatives, and curated events, leading to a 500% surge in memberships.
• Collaborated with cross-functional teams to optimize brand touchpoints and establish a cohesive brand narrative across platforms.

Oakland

• Coordinated and collaborated with architects and contractors to ensure all designs met project specifications and quality standards.
• Navigated complex city plan review processes, effectively communicating with stakeholders to ensure compliance and timely approval.
• Cultivated a deep understanding of construction management practices, guaranteeing each project's success while managing budgets, resources, and potential risks.

As an intern for Sperry Capital (Summer 2010) I served a public finance advisory practice, working on business proposals, data sorting and analysis, identifying potential clients and helping to create a company website.

Bachelor Of Fine Arts - Bfa, Industrial And Product Design

Bachelor’S Degree, Marketing

Activities and Societies: Saint Marys Division 2 lacrosse