Amoya Buggs Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Social Factor is a digital marketing agency with social at the core of everything we do. As a senior account manager and project manager, my roles and responsibilities include:
• Team lead/manager for the executive digital presence program (social media and blogging) for enterprise networking and security executives of a Fortune 500 technology company.
• Manage agency's internal marketing and business development efforts, including email marketing automation campaigns, website and blog management and objective-driven organic and paid social media campaigns.
• Led project management and launch of two eCommerce OTC healthcare brands.

Fort Worth, Texas

• Manage client social media and content strategy development and execution
• Manage media relations and community outreach for higher education institution
• Developed and managed influencer campaign for regional healthcare client
• Managed one of the agency’s largest client accounts, AT&T The Bridge, and account team
• Led execution of AT&T 28 Days program, including creative and digital content for advertising properties, reaching over 500,000 site visitors
• Maintain master content calendar across departments for agency blog to drive brand awareness, engagement and business leads

Fort Worth, Texas

• Led content strategy for AT&T’s African American-targeted lifestyle blog, AT&T The Bridge and served as its main copywriter, producing over 65 articles and conducting over 10 interviews
• Played key role in concept development and content execution of AT&T 28 Days campaign; interviewed featured influencers including U.S. Olympian Gabby Douglas
• Created messaging, pitched and secured media coverage for OCG PR; Earned placement in Fort Worth Business Press, Fort Worth Star-Telegram, PR Newser and Bulldog Reporter
• Developed quarterly newsletter for agency business development database to more than 2,000 contacts

Fort Worth, Texas

• Managed public relations, social media and online content for AT&T U-verse and Wi-Fi as account lead for AT&T consumer team
• Lead AT&T U-verse Awards program; authored nominations for products including Emmy Award finalist, U-verse Easy Remote
• Developed media plans, releases, bios, talking points for AT&T campaigns featuring high-profile individuals, including Cee-Lo, Goodie Mob, AT&T senior executives and more
• Pitched and secured over 665 million online and print impressions for AT&T Elevate Young Black Voices campaign
• Managed in-house social media for all OCG PR social accounts
• Developed social media strategy and content for AT&T-sponsored national events and annual campaigns, including AT&T Penn Relays, Atlanta Football Classic, Nation’s Football Classic, BET Experience and AT&T 28 Days

Fort Worth, Texas

• Assisted in creating press materials such as campaign briefs, media advisories, media relations plan, etc.
• Conducted in-depth primary research for client projects
• Actively participated in weekly client meetings and provide detailed notes for agency and client
• Developed daily client news alert for in-house distribution

Dallas, Texas

• Drafted press documents, pitched and secured local placements for agency’s retail pro bono client
• Assisted in developing marketing and public relations strategies
• Built and assisted in management of retail client’s Facebook page

Denton, Texas

• Planned and implemented online fundraising campaigns and outreach initiatives
• Developed social media strategy for annual fundraising campaign
• Maintained positive organizational image to prospective donors and community through social media