Experience Strategy
CurrentRAPP is an integral part of Omnicom’s Precision Marketing Group that aligns Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy & implementation, CRM / loyalty strategy & activation, econometric & attribution modelling, technical & business consulting plus digital experience design & development.