Michael Parker Email & Phone Number

Amplify Marketing is the only creative agency focused exclusively on helping pro audio, MI and consumer electronics companies communicate with their customers. We have a proven approach that helps brands create targeted content and reach the biggest audience so they can convert more customers. Since 2011, we’ve helped the industry’s most prestigious and innovative brands develop award-winning marketing programs that humanize technology, inspire customers and produce results.Through strategic messaging and well-crafted stories, we reach the widest possible audience using proven tools and emerging technologies.

Responsible for developing and executing Avid’s product marketing strategy for the following pro audio/MI categories—keyboards, studio monitors, DJ, live sound, and recording. This included the following:—Established the market focus, positioning, and messaging for each product—Provided strategic direction and guidance for Avid’s functional teams—including the PR, artist relations, social media, direct marketing, field marketing, events, channel support, web, creative, video production, and sales groups—Drove development and execution of strategic plans for product launches, sustaining marketing programs, brand campaigns, and corporate events—Set priorities with team members to ensure that key projects stayed on track—Was jointly responsible for developing and tracking the WW pro audio/MI marketing budget—Collaborated with the pro/broadcast division marketing managers to create marketing plans that reached across product and customer groups—Developed metrics for evaluating the effectiveness of marketing tactics—then used that information to increase the effectiveness of future programs —Coordinated customer discussions, focus groups, and other research initiatives—Was responsible for providing insight, opinions, and recommendations for areas where Avid could continue momentum or explore new markets—Met regularly with key retail channel partners to discuss new product introductions and coordinate related co-marketing and promo activities

Responsible for the development of outbound messaging and customer communications for the MI, Consumer, and Education marketing segments. Conceptualized new marketing campaigns and drove them to completion. Managed the development and production of web- and print-based marketing messaging—including brochures, ads, packaging, event signage, direct email campaigns, and social media communications.

Designed and wrote documentation for end users and employees. Created an on-line FAQ page for corporate employees worldwide. Enforced policies and procedures to meet IT audit compliance. Edited reports and documents for syntax, grammar, style, and format. Prepared multimedia presentations for management.

Co-founder of Milktoast Studios, Managing Partner and Chief Engineer. Responsible for all audio related projects, as well as daily operation of business. Milktoast Studios offered a full range of audio/video/media services.