• Fully Responsible along with teams of Brand Managers for product development that is based on cost-plus basis and re-engineering targeted benchmark.• Devising Pricing strategies that balance between being profitable and competitive.• Instigating ATL and BTL activities.• Initiating Sales Forecasts monthly, quarterly, and annually with an 85% accuracy that reflects positively on company’s overall supply chain efficiency and effectiveness.• Building effective and efficient… Show more • Fully Responsible along with teams of Brand Managers for product development that is based on cost-plus basis and re-engineering targeted benchmark.• Devising Pricing strategies that balance between being profitable and competitive.• Instigating ATL and BTL activities.• Initiating Sales Forecasts monthly, quarterly, and annually with an 85% accuracy that reflects positively on company’s overall supply chain efficiency and effectiveness.• Building effective and efficient workflow procedures for Marketing department with Sales, Planning, Purchasing, Operations, Quality, and Costing Departments. Show less

• Responsible To build and grow the Brand Oxi in Egypt through setting the right strategies.• An active and responsible intermediary between research output and internal Departments such as operation and Quality to come up with core and augmented products attributes.• Cooperating with Finance to price product according to Product and Price Positioning, targeted Benchmark, and reverse engineering the benchmark Product to ensure a healthy P&L statement that balances between product… Show more • Responsible To build and grow the Brand Oxi in Egypt through setting the right strategies.• An active and responsible intermediary between research output and internal Departments such as operation and Quality to come up with core and augmented products attributes.• Cooperating with Finance to price product according to Product and Price Positioning, targeted Benchmark, and reverse engineering the benchmark Product to ensure a healthy P&L statement that balances between product cost and Market Positioning.• Devising a Balanced ATL and BTL campaign for product launches.• Fully responsible to Manage External suppliers such as MBU's (Media Buying Units), Print Houses, Outdoor suppliers, and Direct Marketing Agencies to ensure launch is as planned.• Responsible to Monitor, Analyze, Follow up, and indirectly direct sales force to achieve targets by utilizing retail audit data and internal sales tracking systems and being responsible to put monthly and annual targets. Show less

• Developing Products to respond to market needs.• Review Product Performance (sales & quality wise) & provide corrective actions.• To build and grow Rivoli & Dosh Brands in Egypt through setting the right strategies.• Setting important strategic and tactical moves for the brand. • Develop detailed marketing & Media plans for Rivoli & Dosh.• Work closely with sales to improve distribution and in store displays/shelf share.• Improve & maintain the… Show more • Developing Products to respond to market needs.• Review Product Performance (sales & quality wise) & provide corrective actions.• To build and grow Rivoli & Dosh Brands in Egypt through setting the right strategies.• Setting important strategic and tactical moves for the brand. • Develop detailed marketing & Media plans for Rivoli & Dosh.• Work closely with sales to improve distribution and in store displays/shelf share.• Improve & maintain the profitability of Rivoli & Dosh whilst growing top-line.• Establish brand equity for Rivoli & Dosh. Show less

• Tracking Brand Key Performance Indicators (sales, margins, product developments/extensions)• Coordinating Qualitative & Quantitative research with the research agency (Usage & Attitudes/In homes • tests)• Designing creative briefs to serve as marketing tools for the ATL activities/BTL activations• Analyzing data identifying cost savings opportunities & reviewing factories manufacturing efforts• Working with partners inside/outside the… Show more • Tracking Brand Key Performance Indicators (sales, margins, product developments/extensions)• Coordinating Qualitative & Quantitative research with the research agency (Usage & Attitudes/In homes • tests)• Designing creative briefs to serve as marketing tools for the ATL activities/BTL activations• Analyzing data identifying cost savings opportunities & reviewing factories manufacturing efforts• Working with partners inside/outside the company to execute consumer and trade activities• Evaluating Retail sales for “Oxi”, reviewing product popularity and recommending appropriate changes to stimulate sales• Participating in creating new products names, positioning, pricing• Researching target markets demographics, trends and product lines to ensure profitable launches Show less

1. Handle all direct to consumer events and media plans.2. Working on yearly budgets for all Goldi Brands across Egypt.3. Working on pricing of Goldi in Egypt.4. Handling distribution targets and monitoring, sales blitz operations.5. Creating consumer and trade promotions and slabs.