Projects:• Managing the expansion and business setup of the company in Saudi Arabia and UAE, overseeing all legal, regulatory, and operational aspects.• Leading the design and planning of a major e-commerce business project in the Middle East, specializing in pharmaceuticals, nutraceuticals, and cosmeceuticals.• Driving communications and securing partnerships with multinational AI Radiology companies, establishing the company as their agent in the Middle East.Responsibilities:• Manage and operate health-tech applications, RubikCare and 4eShopping, enhancing user engagement and satisfaction.• Lead Sales and Marketing teams, driving sales objectives and implementing digital marketing campaigns.• Oversee Customer Success and Social Media teams to facilitate smooth onboarding, customer retention, and satisfaction.• Prepare sales reports and insights for senior management, highlighting key insights and recommendations.• Conduct performance evaluations for managers, providing coaching for team improvement.• Collaborate with cross-functional teams to align sales efforts with business goals.• Develop strategies to boost adoption of healthcare applications and maximize client value.• Monitor customer satisfaction metrics and build strong relationships to enhance loyalty.• Cultivate relationships with healthcare providers and industry partners to improve adoption.• Stay updated on industry trends and regulatory changes to ensure compliance and identify new opportunities.

Responsibilities:• Managing whole Egypt• Neurology & Hematology Lines• Create and execute a strategic sales plan with tasks assignments to all team members according to developmental stages and readiness as a part of team development• Forecast and sales calculations• IQVIA data analysis and projecting actions• Improve team members competencies throughout coaching visits, one to one session, development dialogue, e-learning courses and assignments• Planning development according to development stage and agreement • Managing distributors and ensuring pull through • Handling tenders & Distribution activities • Cross-function collaboration with Marketing, Medical, Market Access & Tender teams to achieve company goals and financial target• Preparation and setting of events in alignment with organizers and vendors• Supervising and enhancing digital transformation• Ensuring events documentation• Recruiting and building effective team Achievements:• Enlisted Betaferon in Egyptian MOH protocol for Covid-19 treatment in 2020• Achieved 100% of digital KPIs as the highest team in Bayer Middle East 2021• Managed & mitigated risk of nearly expired goods in Egypt 2022

• Was responsible for Neurology and Hematology lines in Cairo, Delta and Canal regions• Assigned to be responsible for handling Health Insurance Authority during enlisting products in HI tender, state expense process & sales, managing business with top pharmacies chains for total lines in specialty business unit, following up with distributors, integration plan and mentoring for newly joined colleagues in the team, and team monthly forecast and sales sheet• Assigned to be Bayer representative in international conferences ‘ECTRIMS – Berlin 2018 & ECTRIMS – Stockholm 2019’• Awarded ‘Best Achiever in 2017 & Pharma-Excellence Award Employee of Bayer Egypt 2017’• Accomplished enlisting Kogenate in state expense protocol, creating Bayer hematology customer list from scratch, and developing & managing analysis platform in excel formatAssignments:• Marketing assignment to be responsible for all marketing activities for Neurology & Hematology lines in 2019o Creating and launching PSP in Egypto International & Local conferences participation and budgeto KOLs engagement plan• Official assignment to lead the team for 6 months (Jul – Dec 2019) reporting to Country Sales Manager and achieved 100% of total line financial target

• Was responsible for Neurology line in Cairo, Delta and Canal regions• Assigned to be Bayer representative in international conferences ‘MENACTRIMS 2015 – Amman & MS Summit 2016 – Dubai’• Awarded ‘Best Achiever in 2016 & Highest growth in 2015’

• Was responsible for Specialized Therapeutics line (STH) and the new product launch (Eylea) in the whole Libya

• Was responsible for General Medicine line then CVS line in Tripoli, Libya

• Was responsible for Eli Lilly Company’s line of Original Antibiotics in Dakahlia, Egypt