-Drive revenue and sales strategy for OTTplay India's biggest video content aggregation app.-Accountable for onboarding new clients from consumer tech/durables, F&B retail, BFSI, and gifting sectors to drive user growth and revenue.-Expanding the ecosystem through OTTplay, Slurp, and other digital platforms for Ad sales and Invent selling.-Optimize content costs through strategic budgeting and revenue forecasting.

-Managed growth and monetization for OPPO's Internet division, including App Market, Game Center, and Browser, achieving a DAU of 24 million.-Spearheaded the end-to-end GTM (Go-to-Market) strategy for the launch of OPPO and OnePlus Games Community. -Directed high-level strategic partnerships and engagements with senior leadership and key stakeholders across OPPO, Realme, and OnePlus brands.-Identified user personas for tailored content clusters and spearheaded impactful user… Show more -Managed growth and monetization for OPPO's Internet division, including App Market, Game Center, and Browser, achieving a DAU of 24 million.-Spearheaded the end-to-end GTM (Go-to-Market) strategy for the launch of OPPO and OnePlus Games Community. -Directed high-level strategic partnerships and engagements with senior leadership and key stakeholders across OPPO, Realme, and OnePlus brands.-Identified user personas for tailored content clusters and spearheaded impactful user reward and loyalty benefit campaigns.-Collaborated with the International Internet Services team to plan products and prioritize initiatives for the Indian market, leveraging data and insights. Show less

Farming the user acquisition and engagement strategy to boost conversion ratio.Responsible for building the retention strategy and automation using Moengage and CleverTap. Working cohesively with the Product team to enhance user retention and minimize any possibleScaling successful campaigns [Low CAC + High Retention] for different game segmentsDriving content strategy for the OnePlus games community for both video and text content.Responsible for increasing games store market… Show more Farming the user acquisition and engagement strategy to boost conversion ratio.Responsible for building the retention strategy and automation using Moengage and CleverTap. Working cohesively with the Product team to enhance user retention and minimize any possibleScaling successful campaigns [Low CAC + High Retention] for different game segmentsDriving content strategy for the OnePlus games community for both video and text content.Responsible for increasing games store market share on Oppo and RealmeResponsible for managing the user loyalty program and user engagement campaignsManaged user growth and revenue targets for RMG , Casual games, & Freemium games Show less

-Pioneered growth strategies for Real Money Gaming (RMG), focusing on driving user engagement, retention, and revenue expansion.-Established and nurtured strategic partnerships to amplify brand visibility, enhance market presence, and generate additional revenue streams through B2B collaborations.-Drive revenue and growth targets for Casual, Trivia, Cash, and Card game verticals with 230% In Gaming revenue and a 700% increase in Day 30 retention.-Work cross-functionally and… Show more -Pioneered growth strategies for Real Money Gaming (RMG), focusing on driving user engagement, retention, and revenue expansion.-Established and nurtured strategic partnerships to amplify brand visibility, enhance market presence, and generate additional revenue streams through B2B collaborations.-Drive revenue and growth targets for Casual, Trivia, Cash, and Card game verticals with 230% In Gaming revenue and a 700% increase in Day 30 retention.-Work cross-functionally and serve as the liaison between our partners and Paytm leadership, product, legal, marketing, and other functional teams. Show less

• End to End campaign management.• Devising strategy to drive online traffic to the Wap products.• Tracking conversion rates and making Improvement in the products.• Improving the usability, design, content and conversion of the company products.• Ensuring ROI by proper and timely optimization and analysis.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Responsible for CPA, CPC, CPI, CPM & CPL campaigns to drive D2C… Show more • End to End campaign management.• Devising strategy to drive online traffic to the Wap products.• Tracking conversion rates and making Improvement in the products.• Improving the usability, design, content and conversion of the company products.• Ensuring ROI by proper and timely optimization and analysis.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Responsible for CPA, CPC, CPI, CPM & CPL campaigns to drive D2C business.• Responsible for planning and budgetary control of all digital marketing.• m-VAS Business Management & New product pitching PAN India. • Product UI and Design- Mobile wap Products.• Service and product conceptualization.• Content management and analysis.• Business Analysis. Show less

• Currently managing end to end wap business for Airtel and Aircel Pan india[Wap].• Responsible for revenue generation through wide product range [Wap On deck and off deck]• Leading new product initiatives-conceptualization UI & Design and Product business model.• Involved in pitching and lock in new products, Services and solution with clients.• Ensuring daily revenue growth by closely working with 3rd Party ad network promotion partners and Content partners • Leading and… Show more • Currently managing end to end wap business for Airtel and Aircel Pan india[Wap].• Responsible for revenue generation through wide product range [Wap On deck and off deck]• Leading new product initiatives-conceptualization UI & Design and Product business model.• Involved in pitching and lock in new products, Services and solution with clients.• Ensuring daily revenue growth by closely working with 3rd Party ad network promotion partners and Content partners • Leading and driving content team, creative team and related business team for business enhancement.• Involved in Competitive analysis, Market gap analysis, Service and solution pitching to internal and external clients. Customer retention & Engagement programs. Show less

• To handle VAS products and revenue.• Responsible for achieving Revenue Targets, product penetration and feature enhancement in all LOB(CRBT,VOX,SMS,WAP)• Developing marketing and communication strategies with support from client and generating revenue from these products • Designing the concept and launching new services as per our as well as operator requirements• To plan segmentation (As per Service/Usage/Content liking/Balance/ARPU etc) and to target right customers with… Show more • To handle VAS products and revenue.• Responsible for achieving Revenue Targets, product penetration and feature enhancement in all LOB(CRBT,VOX,SMS,WAP)• Developing marketing and communication strategies with support from client and generating revenue from these products • Designing the concept and launching new services as per our as well as operator requirements• To plan segmentation (As per Service/Usage/Content liking/Balance/ARPU etc) and to target right customers with right services/content • Coordinating with various departments like Product Development, QA, Testing, IN, Technical Support and Content for smooth and Speedier deployment of services and regular operations• Handling Queries from CS, RA and other departments for VAS issues• Driving Business through every department CS, CNC, Enterprise, Sales and CMG Show less