Amrit Kumar Email & Phone Number

Kolkata, West Bengal

Trading and distribution of home appliances products

Dubai

P.O. Box: 8080, Saif Zone, Sharjah, Ua

Handling Group Brand Marketing & Communications for Kingston Holdings - UAE: Strategic planning & implementation of Brand communication through effective ATL & BTL media , social media, online marketing, digital marketing, email marketing, Blog posts, B2B & B2C, marketing tools in the region to strengthen the brand visibility•Acted as brand guardian across all business units to ensure consistency and accuracy in all coordination and communication experience in multiple domains such as digital media, print media and broadcast media, catalog etc.•Conducted regular sales report analyses in collaboration with the operations team to identify areas of focus and plan strategic communication based on current sales and marketing objectives.•Wrote creative briefs and ensured consistent brand communication with key suppliers. •Directed and organized trade conference, corporate PR releases through magazine and newspaper, sponsorship, industrial events participation and supervised all processes from start to completion, Lead execution of broadcast TV for assigned initiatives and oversaw development of print, radio, OOH and online creative work. •Created accurate and realistic budgets, tracked and adjusted budget.•Social Media & Community Management: Established strong social media presence across Facebook, Twitter, Linked In, Blogs, YouTube, and other key sites for all brands.•Growing social media presence: Ensured each brand maintained its own individual voice and targeted the right audience.•Introduced contests as a way to grow followers and fans on Facebook and Twitter.•Email Marketing: Revamped email marketing content plans and schedule for the top news, delivering an unprecedented open rate by dramatically improving content and headlines.•Online marketing, e-newsletters, and monitoring, customer surveys and related web-based marketing activities.•Managed website content updates through internal CMS, Redesign and content management of international website.

Uae-Dubai

Chennai Area, India

Marketing and Communication Executive (Reporting to Managing Director). Manage marketing and communications functions for all region of India and executed. Direct brand management, PR, media relations, corporate positioning, Media buying and planning, advertising, sales collateral and trade show marketing.Selected Accomplishments:• Marketing certain brands to increase their popularity among target consumers.• Attending trade fairs, exhibitions and conferences to promote brands, Direct marketing campaigns that propelled sales.• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year working with minimal marketing budget (without compromising business growth goals).• Proven ability to drive high marketing campaign and sales response-rates and execute successfully after product launches.

Chennai Area, India