- Responsible for researching, writing, editing and proofreading copy for approx. 80 art and culture festivals for Art X's new site - FFI (Festivals From India)- Updated the Editorial Style Guide to better comply with the best industry practices.

- Responsible for writing copy for brand literature, including social media, newsletters, blog articles and marketing collateral.- Responsible for copyediting all brand literature and overseeing monthly product catalogues.

- Composed the SS 2020 Campaign Press Release.- Composed product descriptions for the entire SS 2020 collection.- Created an Editorial Style Guide from scratch.- Wrote all social media copy for the SS 2020 Campaign.

- Built the pan-India writing team from scratch.- Responsible for all literature for the online magazine, newsletters, and press releases for MASH India and SPAF events.- Researched, commissioned, and edited exhibit reviews for art, architecture, fashion, and design shows across the country, artist interviews, and reportage on the latest in contemporary art from around the world, covering events such as Frieze London 2019, and PFW 19.- Built readership up from nil to 5000+ by overseeing content promotions and SEO performance.

- As editor, responsible for proofreading and improving academic and research papers.- As mentor, responsible for aiding new editors, and editing the more advanced academic submissions.

- Wrote brand and creative copy for all brands managed by the firm.- Wrote scripts and screenplays for instructional and promotional videos for said brands.- Served key role in devising social media marketing strategies for said brands.

Wrote several papers relating to the origin of the Buddhist faith for a website being built by the client.

Titled ‘India and China: Negotiating Spaces in the Narratives’, the text was published in 2017, and focuses on Sino-Indian relations in light of the political and international forces immediately affecting the two nations from 1890 till 2013.

Wrote papers on a wide range of topics, from social constructs and their impact on an individual to the developmental concerns of the digitization of information and media.

- As intern, learnt optimal web presentation of any given content to best communicate with target audience.- As Junior Writer, wrote product descriptions and related blog articles.

Worked as a freelance content writer, developing primarily SEO-based content for websites, such as product descriptions, blogs, articles, and press releases.