Amrita is consulting COO for The Jai Institute for Parenting where she leads global community growth. Formerly CEO of TreeSisters, Amrita and the team crowdfunded tropical reforestation through grassroots online campaigns leveraging women's leadership worldwide. Amrita helped TreeSisters grow from planting 20,000 to 2,000,000 trees per year in the global tropics. TreeSisters has now planted over 28,000,000 trees.Former CEO of Eyes Wide Open, Amrita helped to grow a seven-figure online marketing company providing business-growth training programs to solo entrepreneurs. The business tripled revenue year over year, expanding the product offerings and relationship pathways to reach and engage new clients. Through these experiences, Amrita has honed intuitive and tactical know-how to reach people online and IRL through traffic & conversion strategy including media buying, content marketing and sales. As a team leader, she understands the nuances of culture, operations and systems, and how these ultimately influence product delivery and customer experience. Amrita is both values-led and data-driven when it comes to revenue – measuring and responding to what will grow both the company's bottom line and mission.