As the CMO of Green Bay Remodeling, Inc., I drive the entire marketing and sales deployment functions, from high-level strategy to execution and decision-making. With direct oversight of a $20M+ budget, I ensure that every initiative aligns with our growth objectives and market dominance. My role encompasses:Leading the development and implementation of comprehensive marketing strategies that fuel business growth.Setting and owning aggressive KPIs, holding the team accountable for performance and measurable outcomes.Full responsibility for the company’s branding, ensuring consistent and powerful brand messaging across all platforms.Overseeing every aspect of lead generation, ensuring a strong pipeline and being fully accountable for results.Aligning marketing efforts with sales to optimize conversion and drive revenue growth.Making data-backed decisions that ensure continuous improvement, efficiency, and a forward-thinking approach.In this role, I manage both strategy and execution, ensuring that every decision, from top to bottom, drives measurable impact and contributes to the company's long-term success.About GBR:Green Bay Remodeling Inc is an award-winning construction, home remodeling, and renovating company with an outstanding design-build portfolio in the San Francisco Bay Area, Austin Texas, and Southern California.

As the CEO of Sociato, I’ve led over 50+ startups through successful launches, driving their growth and brand awareness. I build and lead high-performing teams that deliver exceptional results aligned with the company’s overall vision. My key responsibilities include:Developing and executing strategic plans that consistently yield the desired business outcomes.Growing a base of 60+ clients in both B2B and B2C sectors, increasing their web presence and brand awareness by at least 35%.Providing tailored marketing consultancy to startups, helping them launch and scale their businesses effectively.Overseeing and managing digital marketing campaigns that establish a strong online presence across social media and search engines.Leading the creation of marketing strategies that drive credibility, engagement, and customer satisfaction.Increasing engagement rates by over 40% for social media accounts on platforms like Facebook, Instagram, and LinkedIn.Driving revenue growth by 54% through strategic partnerships and customized marketing approaches.Collaborating with teams to develop impactful marketing materials, from animated videos to infographics and web copy.About Sociato:Sociato specializes in delivering tailored digital marketing and creative solutions that help businesses grow, innovate, and build sustainable brand value.

I led the product marketing strategy, driving crucial product and pricing decisions while overseeing the go-to-market execution for product launches. My leadership ensured the alignment of product development, market needs, and stakeholder engagement. Key responsibilities included:Influencing product and pricing strategy, defining and executing GTM plans to ensure impactful product launches.Collaborating with cross-functional teams to develop and execute detailed launch plans for product updates.Crafting and positioning product messaging to clearly communicate the platform’s value to both internal and external stakeholders.Creating and managing a broad range of content, including thought leadership pieces, product videos, blogs, whitepapers, and case studies.Partnering with sales and customer success teams to transform customer insights and market feedback into actionable strategies.Conducting competitive analysis to create differentiation strategies that strengthened our position in the marketplace.Managing content marketing budgets and overseeing the company's website and digital properties, ensuring alignment with our strategic goals.Executing targeted marketing campaigns to effectively communicate the platform's value proposition to our core audiences.About Upwave (formerly Survata):Upwave is a brand intelligence platform that helps brands, agencies, and their media partners plan, measure, and optimize their brand marketing efforts. By providing data-driven insights, Upwave enables companies to make more impactful decisions in brand marketing, ensuring higher engagement, improved brand awareness, and measurable business outcomes.

I led all digital marketing, content strategy, and social marketing efforts. I formulated and executed a content marketing program that dramatically increased our digital footprint. My results-driven leadership included:250% increase in website traffic through the launch of a robust content marketing program.Planning, creating, and managing a comprehensive content calendar, consistently delivering high-quality content in various formats—eBooks, blogs, press releases, case studies, newsletters, web copy, and articles.Leading the company’s social media strategy, increasing LinkedIn followers by 300% and building an engaged online community.Collaborating cross-functionally to ensure products were brought to life through PR, aligning content strategies with business goals.Interviewing customers to develop accurate buyer personas and competitive positioning, creating differentiated content that stood out in the market.Continuously optimizing content for SEO, lead generation, and overall marketing effectiveness.Strategizing, creating, and managing impactful email marketing campaigns that engaged and nurtured leads.Supporting sales goals by producing product marketing content, including presentations, case studies, and one-sheets, enhancing sales enablement.Serving as the go-to expert for crafting compelling messaging and positioning to clearly articulate the platform’s value.About Compulse (formerly ZypMedia):Compulse is a demand-side platform (DSP) built to tackle the complexities of programmatic advertising. It helps media companies connect advertisers with local audiences, delivering measurable results to complement their broader media marketing efforts.

- Developed, implemented, and managed social media strategy that increased followers by 70% on Instagram, Twitter, Facebook.- Created engaging and thought leadership content, including videos, blog posts, presentations, ads, and web copy.- Designing social media strategies and campaigns to achieve marketing targets. - Making scripts, shooting videos, and editing on Adobe Premier Pro based on the storyline created for developing content material to promote online on social platforms. - Managing all company social media accounts to ensure up-to-date content on Snapchat, Instagram, Facebook, Twitter, LinkedIn & Youtube accounts.- Tracking social media analytics via Hootsuite and Snaplytics.- Writing company blogs and publishing on the company website.- Implement marketing strategies aligned with business targets. - Researching on target market to identify new opportunities.- Liaising with the internal team to ensure brand consistency.- Establish a strong, long-term web presence.About HolbertonHolberton School is a project-based alternative to college for the next generation of software engineers.

- Responsible for product positioning, content creation, thought leadership, product launches, and competitive intelligence.- Strategized and implemented inbound and outbound marketing campaigns, which resulted in a 26% growth of users.- Kickstarted, executed & tracked marketing campaigns (online & offline).- Designed social media strategies and running campaigns for the company on Twitter, Facebook and LinkedIn.- Managed social media accounts of the company on Hootsuite.- Created promotional animated videos on Saas platforms.- Developed and tracked e-mail newsletters via Mailchimp.- Produced thought leadership content like company blogs and infographics.Worked on a new project venture - Teamgum (www.teamgum.com), where I was in charge of leading and managing the product. I worked closely with UI/UX designers and web developers to create the website and developed the product positioning and web copy.About BizpunditzBizpunditz is a mobile app for learning and development (L&D), a property of Bizdom Learning Technologies - a joint venture that brings together the learning content expertise of communication consultant Anita Bhogle with the technical capability of Team Deltecs, a group of technopreneurs. This digital library, the first of its kind in India addresses the need for soft skill training that is not well covered either in business schools or training modules and hopes to reduce the gap between theory and practice by getting leading practitioners from industry to share their experiences.

Summer Internship involved:• Helping various industries recruit the best employee in marketing and sales field.• Speaking to pre-qualified candidates and offering them employment opportunities.• Responsible for engaging the recruitment managers of client companies to understand their talent needs.• Worked for clients in Office Automation - Office Depot and Banking & Financial Services Industry.