Amr Morsy Email and Phone Number

• Leading business consulting projects with the largest Telco Operators in the Middle East & Africa (MEA) to accelerate their digital transformation strategies, while leveraging AI & data analytics to drive new commercial opportunities and create operational efficiencies; all through the power of Teradata’s industry-leading hybrid multi-cloud data management & analytics solutions.• Customer Success Manager (CSM), helping our customers meet their business challenges through the adoption of AI & data analytics technologies and ensuring they realize maximum value from their investments. Advocating to drive customer success by enabling clients with product knowledge, solutions, architectures, technical detail and high-quality service delivery.

• Managing the development of the Corporate Strategy and its execution, in line with Group objectives and KPIs.• Corporate Governance of the Performance Scorecard, quarterly Business Reviews with Group executives, as well as overseeing the Corporate Risk Register• Leading Vodafone’s Digital Transformation strategy, aiming to drive data-centric decision making through Big Data Analytics, while instilling a digital culture and promoting innovation across the organization• Building Vodafone’s Digital Innovation Lab to host entrepreneurial activity; accelerating Innovation through collaboration with local tech startups and incubators, supporting R&D in universities, and organizing several Hackathons• Building a portfolio of new innovative products to generate future revenue opportunities beyond core telecom services; fully incubating them until reaching a viable commercial state

• Strategy Development & Corporate Governance: Managed competitive intelligence activities, market sizing, global benchmarking. Governance of business forums with Regional/Group executives. Led the company’s strategy development, execution and performance assessment, as well as managing the corporate Risk Register• Strategic Projects:− Maximized ROI in 'Vodafone Ventures', a successful investment portfolio in several Egyptian digital startups− Managed the Company’s 4G Launch Program and launched the service within record time− Negotiated and managed National Roaming agreements with all local telecom operators− Managed the business case for telecom infrastructure requirements from Telecom Egypt− Developed a business case for Vodafone’s acquisition of an international Internet gateway license− Developed the company’s strategy for Wi-Fi and built the technical and commercial business models

• Responsible for pricing and commercial agreements, managing an annual budget of €3M, and reduced the cost of international voice minutes 20% by optimizing commercial agreements with host network operator and CSPs• Managed commercial propositions including pricing, customer insight analysis and customer lifecycle management• Developed the company’s International Balance Transfer (IBT) service into a unique market differentiator

• Developed an MVNO expansion strategy and launched Vodafone’s first MVNO in Italy with a business case of €8M• Led a cross-functional team across Italy and Egypt, reporting directly to Vodafone Egypt’s Executive Committee• Led the legal incorporation of the holding company in Italy and MVNO license acquisition• Established wholesale agreements with major CSPs for carrying international traffic• Overlooked creative advertising and the brand campaign with mega celebrity• Developed distribution agreements with mobile top-up agents, ethnic shops and door-to-door sales reps• Managed the company’s website and social network campaigns

• Supported Vodafone’s Executive team as an internal strategy consultant in addressing key strategic challenges:– Marketing (market sizing and global benchmarking, data pricing & profitability analysis, customer lifestyle segmentation, second-brand opportunity, dual-SIM usage, competitive intelligence)– Regulation (new market entrants/MVNOs, spectrum license and incumbent monopoly)– Technology (self-built fiber, mobile network sharing and WiMAX)– New Revenue Streams (growing offshore call center services)

• Responsible for network capacity planning and performance optimization with an annual budget of €6M• Managed the migration of the Radio network to 3G technology• Managed the business case of introducing a second network supplier into Vodafone’s RAN network• Implemented National Roaming to accommodate a new market entrant• Member of the Steering Committee for Ericsson’s global 'TSG' group for technology testing and enhancement