Amruta Sripada Email & Phone Number

Sammamish, Washington, United States

South Salem, New York, United States

•Designed and optimized digital marketing campaign using google analytics by implementing A/B testing, chi-square and fisher's test, led to 20% increase in ROI.•Led data mining initiatives using Python to uncover key customer insights, enhancing product development strategies and resulting in a 15% uplift in user engagement.•Conceptualized SQL to clean and organize company's database, lowering number of errors by 30%, revamped assorted process through writing ETL(SSIS), resulting in a time saving of 40%.

Pune, Maharashtra, India

•Analyzed client's ad-sponsorship data and presented to client's Marketing department on the growth opportunities (profitability from 30% to 60%) with data visualization techniques such as Excel and Power BI.•Translated stakeholder’s requirements into tangible deliverables by creating multi-functional reports and dashboards by using SQL, SSRS, and PowerBI for customers and operations teams.•Achieved a 99% percent uptime for BigQuery clusters, bolstering big data storage and processing for analytical projects.•Utilized R for statistical analysis and modelling in a project that resulted in a 25% increase in predictive accuracy for customer behavior analytics.

India

• Business Development Analyst• Created a reply-automation program to send first response to customer reviews.• Expanded the social media reach of the business from few hundreds to thousands.• Analyzed Ad-sponsorship data, identified growth opportunities, and presented the opportunities with data visualization techniques to Marketing department. This helped grow business profitability from 15% to 68%.• Engaged in negotiation, conceptualization, data analysis, research and strategy.• Appointed as the Head of Marketing.• Worked with prestigious agencies and organizations and succeeded in aiding sponsorships of about 7.2 million in a span of 4 months.

India

•Implemented few features in a statistical arbitrage model by examining the co-integration between currencies, and back-tested the model in Python.• Automated a feature in after-trading functionality with Python.This enabled 20% more after-hours trading and improved accuracy of Stop Loss and Gain Profit clicks.

Hyderabad, Telangana, India

•Performed Customer Analytics, Product Analytics, Churn Prediction utilizing sophisticated SQL Queries, resulting in 24 percent growth in revenue and 13 percent increase in Customer Retention. •Automated recurring tasks on Trello for augmented productivity by 48 percent.

Hyderabad, Telangana, India

•Revamped reporting and data management system, reducing data redundancy by 38% using SQL & Tableau, while implementing Zoho CRM with Finance head to automate business processes, increasing growth visibility by 24%.•Enhanced Database efficiency, Memory utilization, and improved System Functionality by 34 percent.

Master'S Degree, Business Analytics

Diploma Of Education, Business Analysis And Statistics

-Statistical Techniques in Pattern Recognition (STPR) - Econometric Models (EM) - Data Modelling using Machine Learning Techniques.

Bachelor Of Business Administration - Bba, International Marketing, 8.0

- Business Environment - Micro and Macro Economics for Business - Business Statistics - Financial Accounting - Management Information.

High School, Maths,Physics,Chemistry And Biological Science, 90%

Secondary Education, 9.7