-Trusted C suite advisor on all things related to Enterprise GTM products & applying AI for GT- Transformed the Enterprise Technology organization from a service oriented model to a product oriented model. - Currently leading an enterprise product management practice to enable Asana’s Go-To Market strategy through deep partnership with business leaders, aligning strategy to technology.-Focus Areas: Enterprise GTM products supporting Top of Funnel pipeline generation, AI for GTM: Rationalization, Decision design on build vs buy, Personalization at scale, Omni channel customer journey orchestration (CDP), Content Decision engine , Email optimization & effectiveness, Data model + Solution design

- A trusted advisor and strategic partner to business executives and leaders to decompose the formulated strategy into a successful execution model to support organization scale and growth.- Played the role of an internal consultant to company’s long term business planning by recommending technology capabilities and best in class industry trends- Responsible for transforming the technology function’s culture & operating model to be ‘bi-modal’ by introducing the strategic services component along with execution excellence- Created best architecture best practices frameworks, patterns, prototype that will augment stakeholder value & provide a holistic solution approach- Mentored & managed domain architects to develop standards, frameworks, patterns that become repeatable references for various Business Technology teams

- Spearheaded the formulation of business architecture framework and practice that resulted in a seismic shift in the organization’s operating model to create value, focus on value delivery and drive innovation. - Model and develop key architectural artifacts including capability models, current state architecture, reference architecture, transition/conceptual architecture models to propose future state recommendations- Enabled digital transformation strategy with a design driven business architecture approach that involved developing key artifacts such as business capabilities, value streams, customer journey maps. This provided insights into the baseline view of enterprise eco system, customer behavior that paved path for evolving services that is needed to deliver on business objective. -Developed a business-driven technology strategy and governance model by leveraging business architecture to bridge the gap between strategy and execution -nGenerated strategic roadmaps and transition architectures across key business portfolios by outlining recommendations that aligns with organization’s goals and strategy and translates to actionable initiatives.- Conducted key engagements including capability modeling and maturity assessments, performance assessments of cost, efficiency and effectiveness across key business portfolios and processes to identify strategic growth opportunities.Key frameworks and techniques applied:- THRIVE Digital Transformation Framework- Scaled Agile Framework (SAFe)- Lean and Six Sigma- Business Capability models, Value streams and cross mappings - Customer experience journey maps

- Build strong partnerships with key stakeholders to identify business needs & implement solutions across variety of business domains like Sales, Marketing, Creative Services, Product & Engineering, Finance, HR- Translate business needs into solution implementation by supporting end to end. This includes analyzing business requirements, business case presentation to executives/ CxO, develop current state and future state models of process, data, technology components, solution design and delivery. - Designed and executed BPM framework & practice for initiatives that is focused on business transformation, business process improvement & automation, performance measurement & governance, and optimization of business activity flows, in support of enterprise goals- Analyze existing Cloud application behavior & capabilities, propose retention decisions on the existing applications, recommend industry standard best practices and research market trends to calibrate best practices and make informed decisions via the Application Portfolio Management governance framework.

- Enabled Clearslide’s growing customer base of $60 M by identifying and implementing best in scale enterprise technology. - Partnered with leadership on strategy, vision and planning of operational transformation with a focus on business analysis, solution design and program management. - Lead major cross functional initiatives with enterprise architecture approach and partnered with multi-disciplinary lines of business for delivering technology initiatives.Transformational programs delivered:- Designed and Implemented a customer engagement platform that enabled 5% customer churn reduction and 10% revenue lift- Implemented order management system that established e-commerce capabilities and supported pricing strategy to support the land and expand plan of capturing every customer segment- Designed voice of the customer program and contact strategy model to streamline all customer communication

- Provided expertise and recommendations to major customer accounts on Infogroup’s email marketing. - Lead the technology to deliver campaign design, performance metrics and analytics, design information systems, data model.Transformational programs delivered:- Designed Cadence and prioritization AI engine for data driven marketing and smart segmentation that supported email engagement rates and increased purchase rates for customers- Designed and implemented Remarketing and reactivation campaign programs via Adobe Omniture that provided analytics

- Recruited as a business consultant to lead the IT portfolio management for Target.com e-commerce website relaunch to support the business goal of providing enhanced digital experience for customers and support multi-channel expansion, re-engineering backend architecture capabilities to reduce total cost of ownership, support marketing objectives. - Responsible for planning, development, and implementation of project efforts that utilize information technology solutions, principles, standards, and best practices with more than 20 technology partners for facilitating application and infrastructure portfolio management.

Responsible for designing and applying operational practices service and process structure in a post-sales customer facing capacity to provide best in class cloud-based ERP services. Managed and collaborated partner programs with Oracle to design best practices for Oracle application implementation, development and support to customers

Responsible for managing IT technology & solution delivery to support the business needs of IBM’s major customer accounts. Key contributor to strategic IT capacity planning to support changing demand of the customer and business. Lead Program, Incident and change management aspects of IT service delivery