I am passionate about understanding people to form insights that will drive solutions and improve the user experience. I am a master of contextual user research methodology like in-depth interviews, contextual inquires, and user shadowing. I also have a track record for helping companies make sense of large amounts of qualitative data like customer complaints and online community feedback to drive product and service improvements.Specialties: Research Planning: determining the appropriate research methodology and managing research logistics. Generative Research: contextual inquiry, ethnography, interview & focus group moderation, collaging, card sorting, diary studies, and competitive product evaluation.Evaluative Research: moderated & unmoderated usability testing, directional testing, and online surveys. Analysis: white space identification, framework creation, information visualization, and persona development.
Listed skills include Ethnography, User Research, Research Design, Contextual Inquiry, and 29 others.