Senior Manager Of Creative Strategy
CurrentLead campaign and content strategy development and produce strategic playbooks, creative assignment briefs, media plans and deliverables.Develop and direct the team on messaging, creative, channel strategies, content distribution and content calendars to launch campaigns. Establish best practices and thought leadership for the team through research and experience.Analyze and report on results of paid and organic social, programmatic, DOOH, and OTT campaigns.Contribute to larger… Show more Lead campaign and content strategy development and produce strategic playbooks, creative assignment briefs, media plans and deliverables.Develop and direct the team on messaging, creative, channel strategies, content distribution and content calendars to launch campaigns. Establish best practices and thought leadership for the team through research and experience.Analyze and report on results of paid and organic social, programmatic, DOOH, and OTT campaigns.Contribute to larger business development and represent the creative services division in person at pitches. Maintain and grow trust in client relationships through consistent campaign successes.Lead events and gatherings of Tinuitians in the Austin area and develop interpersonal relationships across channels and teams within Tinuiti.Have a record of success in both securing new business as well as retaining BAU clients YoY.Manage over 20+ junior team members by providing counsel on business opportunities and personal career growth. Show less