Lead international creative team and strategic messaging to ensure consistency across all media messages. Managing and coordinating media production agencies and platforms and assisting sales teams with compelling propositions. Manage the “user experience” for externally used content. Strategic Messaging: Act as a strategic messaging leader to ensure consistency across all media messages. Media Production: Manage and coordinate media production agencies (internal and external), platforms, and other creative media solutions. Sales Support: Assist sales teams with developing and presenting compelling propositions for their clients/prospects. Process Improvement: Developed and implemented a new workflow optimization strategy that reduced project turnaround times by 25%, increasing team efficiency and output quality.

Promoted from Senior Manager – Onboarding & Implementation in 2022. Led team of international creative designers and specialists, ensuring positive customer engagement and revenue growth. Project Management: Track multiple projects, client accounts, employee teams, and activities simultaneously, maintaining a comprehensive vision to steer designIQ and Gannett toward their goals. Process Improvement: Drive and implement new process and system updates to improve overall customer and employee experience. Implementation Management: Managed the implementation of advertising outsourcing options and led project teams from various backgrounds. Client Engagement: Act as client-facing point of contact during entire project lifecycle and post-launch customer champion. Cost Savings: Implemented strategies that resulted in 20-40% cost savings for each newspaper company I consulted with in the creative operations, advertising, marketing and pagination departments. Timeliness & Accuracy: Achieved 98% timeliness while maintaining a 99% overall accuracy rating with each creative cycle. Team Performance: 75% of team consistently reduced errors to less than 5 per month, demonstrating high standards of quality and efficiency. Outsourcing Strategies: Focused on working with newspapers outside of Gannett to implement cost savings in creative operations, advertising, marketing, and pagination departments through outsourcing strategies. Career Progression: Progressed from Project Manager overseeing onboarding and implementations to assisting in sales, eventually leading the entire division servicing Non-Gannett newspapers and media companies outsourcing to designIQ. Revenue Generation: Built new revenue streams during COVID-19 by developing products and creating an in-house ad agency that serviced clients with high-end agency work at fraction of typical agency costs. Global Operations: Established a global creative hub in Mumbai, India, remotely during the COVID-19 pandemic.

Part of leadership team selected to create designIQ from ground up, involving SLAs, SOPs, hiring, and technology stack development. Managed daily operations of over 40 graphic designers, ensuring optimal performance and timely completion of tasks. Transitioned to Lead Project Manager for advertising consolidation. Conducted regular performance evaluations, identifying areas for improvement and setting development goals. Training, Development & Implementation: Responsible for training sales teams and on-site newspaper employees. Creative Design: Developed creative design for print and digital advertisements, driving user engagement and visibility. Creative Services Integration: Combined creative services for over 350 Gannett titles, reducing overall staff and unifying publications with up-to-date technology. Performance Metrics: Achieved SLAs of 12 hours for first proofs and 2 hours for changes, maintaining 98% timeliness and a 99% overall accuracy rating.

• Design and Produce Quality Speculative and Production Layouts to Support Advertising Sales Efforts• Provide Design Expertise for Customers in the Form of Effective Ideas, Solutions, Speculative Layouts, Campaigns and Special Sections that Increase the Number and Frequency of Ads and Accounts• Work Proactively to Prevent and Reduce Advertising Credits• Specialist in Developing and Implementing a New Advertising System• From Market Research to Execution, Key Team Member in Development of Nashville’s Soon to Be #1 Source for Brides• Advertising ExSellence Graphic Artist of the Year 2008, Runner-up 2007, nominee 2006, Graphic Artist of the Month for five periods, Truly Impressive Performance Award, Tennessee Press Association awards

• Publication techniques including layout, pagination of pages and proof reading.• Design advertisements for print publications• Developed a Marketing Plan and implemented promotional/ branding websites. I also designed, created and sold web-based advertisements.