Amy Bevan Email & Phone Number

Manchester, GB

Manchester Area, United Kingdom

• Working within the technology recruitment sphere, l established a content marketing strategy via strategic planning and creative proposals to increase brand awareness.
• Copywriting – Created engaging and original content to depict thought leadership and build brand trust.
• Project management – Liaised with designers and other freelance professionals on marketing projects (e.g., website refresh, landing pages, marketing collateral).
• Research – Remained abreast of current industry trends and updates to create compelling and informative copy (e.g., blogs, testimonials, newsletters, articles).
• Website management – Headed the website refresh for the company utilising my CMS (Wix, WordPress, Webflow) and graphic design (Canva, Adobe Creative Suite) knowledge.

Manchester, United Kingdom

• My role as the sole marketer in a B2B technology sales start-up allowed me to exercise responsibility of all promotional activities and contribute to key business decisions.
• Content creation – Translated complex technical copy into solid customer benefits (Blogs, press releases, reports, email campaigns, case studies).
• Social media management – Oversaw and updated the content and promotional material across social media platforms inclusive of LinkedIn, Twitter, Facebook and Instagram.
• Paid social - Led both paid (PPC) and organic advertising efforts to generate outbound leads.
• Analysis and campaign reporting – Employed Google Analytics to monitor website traffic and the effectiveness of advertising campaigns.

Manchester, United Kingdom

• I utilised search engine optimization techniques to research, produce and edit copy for both agency and clients.
• Content creation – Tailored copy to a range of briefs and for various mediums (long/short form blogs, listicles, email, etc).
• Onsite/offsite SEO – Carried out keyword research, tags, backlinks and competitor analysis.
• Creative thinking – Contributed inventive copy ideas to the content calendar.

Manchester, England, United Kingdom

• Working within the marketing team, I conducted in-depth market research to develop focused and concise client feedback to strengthen business relationships and improve brand image.
• Market research – Performed customer outreach and troubleshooting via interviewing.
• Product analysis – Cultivated a deep understanding of the product, market, and competition.
• Data extraction – Collated a variety of data to be presented via samples, reports, and ideas.
• Organisation and time management - Ran several live projects for multiple clients.

Manchester, United Kingdom

• I was responsible for adapting and transforming content to be used across all social media channels (testimonials, job profiles, social posts, etc).
• Technical writing – Adapted copy to maximise SEO and CMS (Umbraco) compatibility.
• Community Management – Nurtured business relationships via LinkedIn and email correspondence.

English And Multimedia Journalism, English Language And Literature, General, First-Class Honours

Activities and Societies: University Aah! Magazine | Content Writer and Social Media Editor September 2018 to March 2019 Tasks involved.

A-Level

Gcse

Activities and Societies: Senior Prefect Bronze Duke of Edinburgh