Amy Bowd Email & Phone Number

Hamilton, NSW, AU

Fresno, CA, US

• Responsible for developing strategies and tactics to boost the growing company’s reputation, store footprint and drive foot and web traffic to grow revenue across the 10 stores within Australia.Key Responsibilities:
• Deploying successful marketing campaigns from ideation to execution.
• Tracking, analysing and reporting the performance of weekly advertising activity and conversion to traffic and revenue.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds based on ROAS.
• Oversee and approval of all marketing material from TV & radio commercials, OOH, digital video and banners to in store collateral, brochures and social media content.
• Manage marketing department staff and external agencies.

Sydney, NSW, AU

Partnered directly with marketing teams to assess and respond effectively to consumer needs and architect high impact targeted solutions across Digital and Traditional channels and Events/activations.Responsible for all end to end communication activities for Freedom, Network 10, Disney Channels, Stayz and Nova Entertainment. Managing a team of 9 people.

Sydney, NSW, AU

Managing Freedom Furniture accountWorking part-time after returning from maternity leave

South Brisbane, Queensland, AU

• Within this role I oversaw internal staff and external agencies in developing integrated marketing and communications strategies with Tourism bodies, in addition to identifying and commercialising Virgin Australia's.
• Developed and launched integrated multi-channel video, print, web and direct marketing campaigns for VA partners.
• Implemented new content approach for partner programs which lead to increased website traffic across the site and results for each partners program.
• Identified 35 high value consumer touch-points – digital, print, content distribution, OOH, events, experiential and sampling.
• Produced go-to market strategy and media kit that demonstrated key marketing analytics and demographics for use in sales presentation.

Sydney, NSW, AU

• Group Business Director responsible for Virgin Australia (including Velocity Frequent Flyer), Nokia & Tiffany & Co. Managed a team of 9 people Woolworths group:Companies include: Woolworths Supermarkets, Woolworths.
• Manage communications function overseeing budgets up to $200M and a large scale team.
• Management of client business and relationship, creative agency and large agency teams and executive level stakeholders.
• Analysis of multiple data sources to develop communication & activation strategies.
• Management of month end financial reconciliation and invoicing.
• Exceptional team builder including creation of development plans, performance reviews, training, and team motivation.

New York, NY, US

SingTelResponsible for all end to end communication activities for SingTel and managing a team of 35 people.This involves managing client and media relationships, developing business and communication strategies and managing all planning and buying for the SingTel account.

Sydney, NSW, AU

• Tourism Australia (Global)
• Responsible for management and coordination of Tourism Australia’s Global activities across 17 international markets
• Responsible for reviewing local markets strategy and implementation recommendations for all local briefs to ensure it is inline with Global strategyTourism Australia (Domestic)
• Responsible for management and coordination of Tourism Australia’s domestic activities
• Delivered co-op campaigns with AOT, Qantas, IHG, Hamilton Island, Crown Casino, Cable Beach and Voyagers
• Winner of MFA award for Best campaign in Travel/Leisure and Entertainment category (2010) for No Leave No Life series #1

New York, NY, US

• Group Business Director managing a number of clients such as Kia Motors, RaboPlus, BlueScope Steel.Kia Motors
• Management of Kia motors media business and relationships with client, creative agency and internal stakeholders.
• Responsible for developing communication strategies for all Kia Motor campaigns and presenting to senior management team at Kia Motors and Creative agency.
• Development of marketing and communication strategies for the launch of 4 new vehicles into the Australian market across 2009
• Negotiated and implemented number of high profile sponsorship's
• Management of a team of 6 peopleBlueScope Steel

New York, NY, US

• Communications Strategist across a number of accounts such as Fairfax, BlueScope Steel, RaboPlus and Stella Hospitality and Travel
• Key responsibilities to establish the communication solutions individual to each client and meet objectivesStella Travel & Hospitality
• Developed and managed communication strategies for Harvey World Travel, Travelscene American Express, Travelscene Corporate, Travel IndoChina, Best Flights and Mantra and Breakfree hospitality.
• Translation of consumer travel insights and research into new marketing approaches and strategies during an uncertain economic climate.

New York, NY, US

• Business Manager across Sanitarium and BlueScope Steel accountsSanitarium
• Account Management and junior strategy responsibilities
• Portfolio management for Weet-Bix, Weet-Bix Kids & extensions range, Granola clusters, and Curios
• Management of Weet-Bix’s event and sponsorship of the Kids TRYathlon

Marketing executive working for ntl (subscription TV provider) in Dublin Ireland.Responsible for telemarketing, coordinating advertising campaigns (focusing on media implementation) and reporting on monthly subscription targets

New York, NY, US

• Responsible for planning and implementing campaigns for Unilever (experience across all brands/products), Johnson & Johnson and Mastercard.Unilever
• Involved in the development and implementation of campaign strategies for Sunsilk, Dove, Omo, Continental range, Five Brothers pasta sauces, Magnum, Lynx deodorant, Impluse, Lux and Pears shampoo & conditionerJohnson &.
• Involved in the development and implementation of campaign strategies for PH5.5, Neutrogena, Clean & Clear, Johnson Baby shampoo, Band-Aid, Splenda, Reach toothbrushes, Stayfree & Carefree.