Outside the digital realm, I’m known for my strategic mindset and a sense of humor that’s essential in navigating the sensitive field of sexual and reproductive health.Senior Director of Digital Content Strategy leveraging the digital landscape to champion sexual and reproductive health care. I've honed my skills as an accomplished writer and editor, defining brand voice and tone across diverse digital properties.🚀 What Sets Me Apart: My talent lies in transforming data into actionable insights, driving strategic content decisions that not only resonate but activate groups behind campaigns and initiatives. I'm not just a leader; I'm a catalyst for change, excelling in change management and fostering high-performing teams. As a storyteller at heart, I strive to reach people where they are with the high-quality sexual health information they need.🔍 Professional Journey: As the Senior Director of Digital Content Strategy at Planned Parenthood, I've been at the forefront of change. From directing web content strategy to pioneering digital health initiatives, I've consistently evolved with the digital landscape. My impact goes beyond metrics; it's seen in the high morale and low turnover of my teams.🌐 Digital Maestro: Proficient in Microsoft Office Suite, Google Drive, Asana, Figma, Looker, and various Social Media Platforms, I've navigated the intricacies of digital tools to achieve notable milestones. Areas of expertise: cross-functional team leadership, performance management, data analysis, and a knack for public speaking that resonates with stakeholders and communities.🌟 Project Highlights:●Website Overhaul: Led the redesign of plannedparenthood.org, resulting in a remarkable 150% increase in traffic.●SEO/SEM Mastery: Managed content reaching 15 million people monthly, optimizing strategies for maximum impact.●Team Creation Prowess: Spearheaded the buildout of the Planned Parenthood digital health social media team, engaging millions of users over five years.●Blog Trailblazer: Launched and established the Planned Parenthood blog in 2021, now boasting the highest site traffic.Why Sexual and Reproductive Health? I'm not just in the industry; I believe in the mission. Sexual and reproductive health is a battleground, and I'm proud to fight back by providing knowledge that empowers individuals to make informed decisions.Let's Connect! Join me in the journey to break barriers, challenge norms, and empower through digital content that matters. Together, we can create a world where sexual health is not just informed, but celebrated.